Questions
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301 and rel=canonical AGAINNNN
No reason to use both. I would even go as far as to say I wouldn't recommend it. 301 and canonical have different purposes. 301 forwards user to another page. Canonical removes the page from the index but the user is still browsing that page. I guess you know that. I wouldn't want to give Google even the slightest chance to mix it up and read it wrong.
Moz Pro | | Igor.Go0 -
LOCAL CITATIONS - SHARED ADDRESS, DIFFERENT BUSINESS ENTITIES, DIFFERENT PRACTICTIONERS
Hi Bethany! So glad you've provided these clarifying answers. The business model seems a bit unusual, with all practitioners using the same room, the building not being a business, etc. So there is some grey area here, but here's what I believe is applicable: Google can typically sort out different businesses being located at the same office, but you need to be aware that there is, indeed, some risk here. It is possible that: Should other practitioners using the building create GMB listings, there is a chance their details could get merged with your client's details, particularly if those practitioners don't know what they are doing and don't adhere to Google's guidelines. Hopefully this will not happen, but, there is a lack of control here that makes me a little nervous. Should one of the other people working in the office knowingly or accidentally spam Google, it could negatively impact your client. There is a possibility that, in looking at the street-level signage of the business, Google could become confused by not seeing your client's name on the building. This could lead to a lack of trust. So, given the above, what you will want to do as the Local SEO for this client is to be sure you set up a regular schedule of checking his GMB listing to be sure the NAP and all other details have remained accurate and haven't suddenly changed (indicating a merge). And, you'll want to be on the alert for any sudden ranking drops (which might indicate a red flag being raised at Google due to the activities of other people using the building). I do not advise you to go with the suite number suggestion of the Google rep to whom you spoke. I'm afraid they might not have been acquainted with Google's very adamant policy stating that the address must be exactly as it is in the real world. That rep needs more training. The one thing that gave me pause about the business model you are describing is this guideline from Google stating that this type of business is ineligible for a GMB listing: An ongoing service, class, or meeting at a location that you don't own or have the authority to represent. Please coordinate with your host to have your information displayed on the page for their business within their "Introduction" field. But, in this case, because the building isn't actually a business and has no brand, my conclusion on this is that the guideline doesn't apply, and that your client would be eligible for a GMB listing. Whew! Lots to consider but the devil is in the details with Local SEO. Hope this helps!
Local Listings | | MiriamEllis0 -
Website Redesign - Blogger To WordPress Platform URL Structure
Andy - Thank you! Very helpful. I will use the folders option. Jane - Thank you!
Technical SEO Issues | | InternetRep0