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Eventually they may, especially if too many people start to exploit it. It took them over THREE years to negate the link farms. And that's the main frustration. You can stay purists and avoid any/all unnatural or black hat tactics, but in the mean time it feels like a missed opportunity too.

In my opinion... 1. I would use the most descriptive URL for the product at hand. That being said, if you want to rank for all three keyword variations, I would go with /big-shiny-blue-widgets. 2. No, inbound anchor text of "shiny blue widgets" will not help the page rank equally for "blue widgets" and "shiny blue widgets". It will help both, but lean toward the latter. That being said, you want to vary the anchor text so this is almost a non-issue (see #3). 3. Vary the anchor text and include all three variations (and possibly others). Here are some other things to consider... 1. The title of the page is a very important indicator for the search engines. If you want to rank for all three variations, you should use "big shiny blue widgets" in your title tag. 2. The content on the page (text) should include all three variations of the text you want to rank for - without stuffing it in. This is a tough one to call out a rule for. If you read the text and it sounds too keyword heavy, it probably is. 3. Another place to inject the keywords you want to rank for is in relation to images of said products. You could include specific product descriptions as captions and in the image alt tag. 4. The page description is another place to possible put all three variations. However, this could be considered overkill. Also, don't forget people will be looking at this text in the SERPs. You want the description to be compelling to a human as well as a searchbot or else your clickthrough rate may suffer. 5. The competitive landscape of the product at hand is important to consider. If you are trying to rank for multiple variations of an obscure keyword set, you may find it easy to rank well for all three keyword variations without a lot of link building. If, on the other hand, you are attempting to rank for highly competitive keywords, you may find yourself needing to pick one to focus on or build lots of links. Hope this helps! If anyone else feels differently, I would love to hear what you have to say.

A link with "KWA KWB" pointing to a page trying to rank for KWA is not going to be as strong as if it was just a link with 'KWA' as "KWA KWB" is effectively saying the page is about 'KWA+KWB' (if you appreciate the difference). If KWA was 'monitors' and KWB was 'keyboards' then a link with "KWA KWB" would be a signal that the page was about "monitor keyboards", not either monitors or keyboards. So if the page was trying to rank for both KWA and KWB you would almost certainly have to build links with just 'KWA' or 'KWB' anchor text in order to attain high rankings on either. While you need a more robust selection of anchor text in your general link profile, it would be advisable to use the power of this link with an exact match anchor link for just one of your keywords.

These two pages are similar but definitely not duplicates. I wouldn't worry about that being the issue. The first two answers in this thread have it right, you need to build links internally and externally to these new pages to help them out. You are indexed just fine, just need some link love. Kate