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Different screen orientation. Someone holds the phone (tablet) vertically and someone horizontally

Template doesn't matter. If you like the layout you can use the same one-page template over and over and make a 1000+ pages website with that template. You can even use 5 different one-page templates to make 5 pages. As long as your content varies, you're good.

As long as it looks good in SERP and hosts your target keyword you're good.

Yes, google will cut the title at 512px or around 50-60 characters, but if the main information fits within the limit you're good. Plus google still reads and accounts for the rest of your title. Sometimes, shortened title ca even improve CTR, it can work like a click bait title. Think of something like: Best practices for titles are keeping them under 60 chars, adding your keyword and...

But, of course, there's a common practice and it is there for a reason, in the most cases title that fits completely in SERP works best.

Just badges they received for reviews they left. Every review, upvote and etc give reviewer points (like moz points here).

Points: http://i.imgur.com/JoxRVIr.jpg
Badges: http://i.imgur.com/wSSBquq.jpg

Brace yourself for another clunky guide from mr.

I prefer to start with outreach and write content after we've reached an agreement.

Here's what I do:

1. Get a list of relevant keywords
2. Repeat the "creating links to search queries in Notepad ++" from my previous answer to one of your questions
3. Only this time instead of simply creating queries like google.com.ua/search?q=best+cars you need to add an inurl:blog operator, so your links will look like **google.com.ua/search?q=best+cars+inurl%3Ablog **this link will provide you with list of blogs that have content about "best cars"
4. Generate such links for all of your keywords (again, see previous question and answer)
5. Crawl the SERPs with Netpeak Spider or Screaming Frog to fetch domain addresses
6. Once you have your domains you need to get thei emails, you can use tools like hunter.io or any other email harvester or search for those manually
7. you can also crawl these websites with spider or frog and search for the following regular expression: **[a-zA-Z0-9][a-zA-Z0-9.+-]+@[\w-.]+.\w+ ** this search will find any text on a website that looks like **something@something.tld **
8. Netpeak checker (not spider) has a preset setting to fetch email addresses: https://i.imgur.com/BzhzjHD.png but it crawl only URLs you upload, not entire website, so you'll have to get the list of at least 100 pages for every website on your list and then fetch email from those URLs. You can set spider or frog to get you list of top-100 ursl for websites you found.
9. You need to create personalized and automated emails that you will send to these websites. I recommend using **Reply.io **this is my favorite email marketing tool, period. It allows you to send out a chain of personalized emails (Hi [name] I was reading [website] blog. And thought you might want to check out [Thing]) to all of your prospects, and gives you all sorts of valuable analytics data so you can improve your campaigns. I usually create chains of 3 emails and prospecst receive one of these every 2-3 days. So if they ignored my 1st email they'll receive second one in 3 days, if they ignore that one they'll get another email in 2 days and if they ignore the last email that's it. But oper-rates and reply reats on campaigns I've ran were outstanding. With 3-letter chains on 200 prospects per campaign we're getting 70% open rate and up to 30% reply rate.
10. Once you get in touch with bloggers it's up to you to close the deal.

Don't hesitate to contact support of netpeak software, frog, hunter io, reply io and others for help. it always works.

I would leave it.
If there is a link to the old page somewhere, you'll get a 404 instead of 301 if you trash it. I'm talking about external links, I guess you've taken care of the internal ones.

If you delete the page any direct or referral traffic to that page will result in 404 instead of 301.

Yes, these don't look great, to say the least. [**Comment removed by moderator.] **Anchors are spammy and all of the "optimized" anchors are coming from websites with low domain quality scores.

This is not good:
[Link removed by moderator]

I outlined two examples (there are more), see that 8 domains link to your website 55 times with an identical keyword anchor. That is as spammy as it gets and may results in being filtered.

You won't get penalized for publishing the same content that has been published elsewhere, but the page with that content will probably not be indexed. Nothing to worry about but you won't be getting any organic traffic to those duplicate articles.

I would create lists. So list item markup. 
Something like "25 Best Jokes About Horses", "17 Funniest Puns","Best knock-knock jokes"
Btw, Buzzfeed ranks on #0 for the last one: http://i.imgur.com/bws4qDe.png And they used a simple list item for markup.

Competition on "web design" is waaaay to high. It displays 7 ads in SERP in Tyler TX, which is A LOT. With top websites in organic search being Wikipedia, Behance and even Google. Beating these will require way more effort then you should waste on it.

It's not really the keyword you want to focus on too unless your website is a competitor to Wikipedia. This keyword is too broad and converts terribly if at all.
If you do web design, focus on k
keywords that your potential clients use, they probably search for things like "make a website" and etc, forget about trying to rank for Web Design, do some keyword research, find out what your clients search for and target those keywords.

1. MOZ Keyword Explorer. Keywords Suggestions.
2. Serpstat's "cluster research" feature
3. Ahrefs' "Also rank for" feature.

These tools take the keyword you enter.
Check which pages rank for this keyword.
Analyze every page on that list to see what other keywords they rank for.
Compare keyword lists from each page to see which keywords they have in common.

If there are a lot of pages from that list that rank for certain keywords these keywords will be provided as semantically connected.

For example. you enter a keyword like "wheels fitment", out of 100 pages that rank for this keyword 50 pages also rank in top-100 for the "stance" keyword. Therefore "stance" is semantically connected to "wheels fitment".

1. Crawl entire website and see which descriptions have been updated to the new limit
2. Sort pages in order from most important ones to leas important
3. Rewrite descriptions that look like this: https://i.imgur.com/UadRJT9.png
4. Repeat until all descriptions are updated

As long as phone numbers are different and businesses operate in different niches you should be fine.
It's a heads up for you on Moz's part.

Notify.ly bot for slack to track mentions.
Tracking your brand and your competitors' brands is a must. But..

Tracking combinations of competitors' names with words like sucks, sht, fck, bad and so on is one of my favourite hacks.

Depending on your niche and the number of competitors you list, you can get from ten to hundreds leads per month with a very good conversion rate. You'll get an immediate notification when someone who's gone through major part of your competitor's funnel is unhappy, your job is to jump in and provide an alternative. It's manual work, but it's worth it.

TL;DR notify.ly to track mentions in real time.

This can be a penalty. Yur backlink profile is far from the cleanest I've seen.
48000 backlinks and a trust score of 6, not the best sign.

For instance,
You have 2000 backlinks from a directory which also links to gambling websites, 
700 backlinks from a website which triggers privacy error in chrome
500 backlinks from a Spanish website 
300 backlinks from a French website 
200 backlinks from a Japanese website — all these websites have nothing to do with cars

You have a lot of links with optimized anchors.

I would start digging in this direction to make sure that you haven't been penalized

It's a matter of competition, not volume.
High volume keywords have high competition.
Low volume keywords don't necessarily have low competition e.g: keywords like mesothelioma compensation will be hard to rank for despite relatively low search volume.

It takes longer to rank for a keyword where competition is higher. Keyword Difficulty metric is your helper here.

No changes here. Sub-domain is still a separate unit from Google's POV.
Links are not liquid and your pages are not communicating vessels you don't lose any "juice" by linking to new pages but things happen.
You can try running your website through Netpeak Spider, (disclaimer: I work for the company which developed it) it can calculate internal page rank for your pages, maybe you'll find something unusual there.

It's called an unordered list and it's recommended in cases where you want to get a rich snippet for your page.

Here's a recipe I use to get the rich snippet.

have an H2 with a query that triggers the snippet

How to get the rich snippet

add a 180+ character description after the H2 to get the rich snippet for your page and follow it with any of these:

• ordered list
• unordered list
• table

Here's what I would do if I needed keywords about chairs with commercial intent.

Step 1: Get as many keywords related to this topic as possible.

Step 2: Paste your list of keywords into notepad++

Step 3: Use replace feature (Ctrl+H) to start each line* with "google.com/search?q=" https://i.imgur.com/sJ1g854.png
this will turn your list of keywords into the list of search queries. https://i.imgur.com/sJ1g854.png
This symbol ^ stands for the beginning of the line in Notepad++, so set N++ to replace ^ with that google thing.
Replace all spaces with a + sign for keywords that have more than 1 word to get google.com/search?q=best+chairs

Step 4: Use crawler tool (Netpeak Spider has 2 weeks free trial) set it up to crawl your list of "google" URLs from Notepad ++ and fetch

's This is where page titles are nested in SERPs, there will 10 h3's for every keyword you used.

Example: https://i.imgur.com/x5UMGSU.png

Step 5: Paste Page titles with google URLs into spreadsheet and use conditional formatting to highlight titles where words like buy, for sale, price, delivery and etc. are used. Use words that indicate commercial intent.

Step 6: count number of commercial titles per SERP for every keyword to see if SERP is commercial or informational.

Step 7: separate commercial queries from informational

Step 8: analyze informational keywords only and build your content strategy around those keywords, they will be easier to rank for with articles and etc.

Any organic visibility is always skewed. It's an estimate value that's based on data collected previously but it's still valid for comparison.
If you visibility is lower than that of your competitor it means that they rank higher for more keywords with higher search volumes, well sort of. They can rank first for a single keyword with 100,000 monthly searches and if you rank first for a 1,000 keywords with 10 monthly searches, their visibility is still higher.
All queries, including the branded ones are counted, they may not target your branded queries but they can compensate it with higher positions for more popular keywords and their own branded queries.

Here's me trying to explain how it works:

You both rank for 2 keywords each, one common and one branded for each of you.
Common keyword - 10,000 searches
Your branded query - 3,000 searches.
Their branded query - 1,000 searches.

You rank first for your branded query so 100% of people see it and like 90% are likely to click on it. You get 2.8 Visibility points from a keyword with 3,000 search volume.

They rank first for their query and with the same conditions get 0.9 points because their query gets only 1000 searches.

So far you're in the lead 2.8 vs 0.9 visibility points

Now if they rank first for the common query, everyone will see their website an like 70% will visit. They'll get like 7.5 points.
You rank 8th. A lot of people will see your website but only  around 5% will visit it, so you get 1.8 points.

Their total 8.4
Your total 4.6

Now spread this across thousands of queries and you'll know how it works.