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My experience from an ecommerce prospective is that you would be better adding a Category into your structure, for a couple of reasons:

1. SEO. Adding an category page gives you an opportunity to rank for the broader keyoword COATS,  rather than just having content targeting the more specific keywords, LEATHER COATS etc. The category pages give you an opportunity to add additional pages of content which contain more keyword diversification and some more anchor text - Just don't go too heavy on it and do be sure to add the keyword variations, make the content look natural and importantly, make sure it is of value to your visitors - and it has a natural readable structure, rather than just content designed to satisfy the Search Engines. All too often it is easy to focus on the content from an SEO perspective only, and in doing so neglect the most important aspect - the end user experience. A well thought out Category page will give you many SEO benefits.

Another consideration would be the development of content that can create a foundation for SITEWIDE LINKS. All of the Sitewide links I have gained have been as a result of Category pages/Sections - rather than individual content pages. Of course you can't directly influence whether or not you get Sitewide links, but having the structure in place will not hurt.

2. NAVIGATION/USEABILITY. A Category page, which contains a list of all of the individual product pages also allows your user to get an overview of all of your product variations within a category and can then select a product which is most relevant to their enquiry. You will also have an opportunity to present them with additional options that they might not have previously considered (or been aware of), such as PVC COATS for example.

I also think the Category option gives you scope to really expand upon your product range without having any URL duplication issues (for example) Home.com/leather-coats.html as opposed to Home.com/Mens-Coats/leather-coats.html or similar. A slightly longer URL which contains the targeted keywords helps both the Search Engines and your User.

(If I am looking for shoes for example and I saw www.domain.com/lmens-shoes/casual-eather-shoes.html I would be more inclined to click than if I saw www.domain.com/leather-shoes.html) as I can see from the URL that the page is more relevant to my gender and search enquiry.

Incidentally, I developed (and SEOd) an ecommerce shoe store for a friend and the VAST majority of their business is the result of specific LONG TAIL keyword searches, rather than the BROAD SEARCH keywords, as the searchers who use long tail searches are further down the buying funnel. So a hit for Gold Leather Gladiator Sandals would convert much more than a hit for Womens Sandals as an example.

Youl would also have better control over navigation elements as your product range expands.

Home.Com
Mens Coats
Womens Coats

etc and the individual product pages underneath.

Without this you could end up with a very difficult to navigate structure.

A logical layout will give you control over the content, easier navigation and the opportunity to create pages that target a more diverse range of keywords in a natural way, which will all contribute toward better rankings.

I have done a lot with Interspire's Shopping Cart (which is the self hosted version of www.BigCommerce.com)

This has a review feature built in - and the REVIEWS appear directly under the product that is reviewed. Admin can control and edit reviews too (as you will have to approve them manually - which is a very sensible idea.)

Hopefully your users will leave reviews which are rich in related keywords - and I am sure that some shameless owners probably manufacture their own reviews just to gain a bit of additional on page keyword content - tskk tssk!

You could also setup a forum for additional product discussions alongside the main ecommerce site and allow users to engage in product discussion - with some links to the associated products and incentivise users who submit product reviews and articles?

I would bear in mind that most people who are serious about undertaking an online degree are likely to search for an online degree in a specific field - Online Marketing Degree etc, rather than the very vague 'Online Degree', so I would target one main keyword (and related keyword variations) per page/discipline.

Potential customers who are further down the buying funnel will use more specific searches to find exactly what they want - afterall, they will know that a search for online degree will bring out LOTS of irrelevant results and not deliver what they are looking for - so they drill down using the long tail keywords.

Take a look at The Long Tail by Chris Anderson - http://www.amazon.com/Long-Tail-Revised-Updated-Business/dp/1401309666/ref=sr_1_2?s=books&ie=UTF8&qid=1308771559&sr=1-2

You will also stand a better chance in the SERPS targeting the longer tail keywords.

It's easy to get blinded by numbers in SEO and it is very easy to all end up chasing the same keywords - when they might not be the best converting keywords - I have spent some years doing exactly that and it is only in recent years that I changed my tactics and started pursuing 'more of less' and as a consequence improved the performance of my online business considerably.

If by 'irrelevant keywords' you mean the words that occur naturally when discussing your subject area then it is absolutely not an issue if you provide quality information, written for the reader primarily - not the search engines. It is easy to get blinded by focusing on nothing other than keywords, which usually results in their overuse in an unnatural and spammy looking way.

Remember - Search Engines won't buy what you are selling - but your visitors will - IF you can show them ithat you offer what it is they are looking for using tried and tested sales copy, which is reassuring and can demonstrate the product features which will benefit your visitor/potential customer.

My apologies if I haven't presented this clearly. However, I'm not seeing anything contradictory here:

"If  same keywords are used in different match types then they are not considered as duplicate keywords."

Vs

"As Alick300 has mentioned, keywords with different match types are not considered duplicates"

As a matter of course, it would be a good exercise to run your campaign through Adwords Editor to check for duplicate keywords (as referenced above), in case any have slipped through the net.

Good luck with your campaign!

A lot of this is determined by the backend of your CMS solution - is it an out of the box ecommerce solution or custom made? Or is it not strictly ecommerce, but wordpress for example? As there are certain limitations to URL structure within many ecommerce packages.

In mechanical terms having Open Categories and Sub Categories in the sidebar can lead to a very long menu, but all options are visible without a click, versus, Closed Categories (which do not display sub-categories until they are clicked (by either expanding or showing sub categories in the main page) can give a neater/shorter menu, but require clicking before the user can determine if they have the right category.

Immediately after the main content. This is exactly where your reader will end up at the point when they will decide whether to endorse the content with a share. Don't make them think, or search. Make it quick and simple - if they have to search for it - or they find it in an area that could relate to another section of the site they won't click it and you will lose the opportunity.

I see a connection between social bookmarking/share buttons and post comments too and as such this reinforces my thinking that immediately after the main content is the intuitive placement position.

Update your links to get back 100% of your link juice back.

See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age

EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?

These articles may give you some insights:

CTR by Industry (a useful consideration) https://www.searchenginejournal.com/highest-lowest-average-ctrs-google-adwords-industry/159351/?

A quick overview: http://www.wordstream.com/blog/ws/2013/02/22/click-through-rate-by-ad-position

A more in-depth article: https://searchenginewatch.com/sew/study/2345638/ppc-click-through-rate-by-position-does-rank-matter-data

and:

http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

I hope they help.

If the only change is to the URL (and job reference) and the content is otherwise the same, you'd definitely want to create 301s for these - this is exactly what 301s are for, after all.  The 301s should, now, pass on 100percent of the pagerank. There are caveats (PR is not the only ranking signal), see here: <a>https://moz.com/blog/301-redirection-rules-for-seo</a>

Also,  think of the user experience,  If I've bookmarked a job I'd expect to click the link and find it.

A thought: If the new system could append the job number with a fixed value, creating a pattern match redirect rule could make easy work of this for them.

Then, with your 301s in place (and confirmed to be in good order - you can run a crawl test: <a>https://moz.com/researchtools/crawl-test</a>, you can remove your old listings.

Sorry for the multiple revisions of this answer, Adam; I was in the bath when I started writing it!

Nope.

Using Google+ as intended may deliver positive results for your site, though.

This is a nice article: https://moz.com/blog/google-plus-tips-seo

Oh dear, not mobile responsive, Moz? Google's gunna getcha...

Ho ho ho! Very whimsical indeed

For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work

( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? )

You can also look at Open Site Explorer, here: https://moz.com/researchtools/ose/spam-analysis/flags?subdomain=minutedrone.com

However, as Andy says, starting with Google should really be your first port of call (assuming you have access): https://www.google.com/webmasters/tools/home

Julie is absolutely on the money; A lack of comments on blog posts will not harm your ranking (though a lack of traffic and engagement might). Getting your content shared and linked-to is where you should focus your attention; build great content and engage within your niche/community and you'll reap the rewards. Opening your comments up to the world will see you bombarded by comment spam. If your content is engaging enough that genuine visitors feel compelled to comment then the odds are it's the kind of content they would share. If you feel you are denying them a voice by preventing access to comments, perhaps you should consider a forum?

Good luck.

If you use Chrome, you can see this using the free Mozbar: https://moz.com/products/pro/seo-toolbar

Click on Page Analysis > On-Page Elements and you'll see Page Title, Meta Description etc. along with character count.

There's a ton of other cool stuff on there, too.

Enjoy!

I'd also look to write content to take advantage of 'Featured Snippets' by creating content that answers questions that relate to wheelchairs - even those that aren't directly related to just their parts (using Keyword Explorer, with Display keyword suggestions that > are questions  with keyword 'wheelchair') and write copy that directly answers those: Here are some examples I found:
'Which wheelchair is right for me?', 'How do I get a wheelchair?', 'What to do with old wheelchairs?' etc.
without trying to shoehorn links in EVERYWHERE, instead, drop a link into the articles that do relate closely to this keyword. You'll gain more in the long run by establishing yourself as an authority on all things wheelchair related, and raise awareness of your service in doing so.

Featured Snippets:

https://moz.com/blog/ranking-zero-seo-for-answers https://moz.com/blog/featured-snippets-from-start-to-finish https://moz.com/blog/what-we-learned-analyzing-featured-snippets

I hope that helps.

If you want to be doubly sure, you can try Fetch as Google (under Crawl) in Search Console.

And you can also try crawling with a 3rd party tool such as Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/)

If these respond appropriately, it may be worth trying a crawl again, later (as the Crawl Test suggests) - it may just be a temporary glitch in the matrix.

Update us if things don't settle down or you get unexpected results following above.

Don't forget the HELP! button's there if you need it (it's right next to the PANIC! button on your keyboard  https://moz.com/help/contact

I've already emailed support about this (on Friday), they assure me that they are looking into it. I'm sure that all will be resolved soon enough and harmony will be restored across Mozland once more.

UPDATE: After checking your link, I see you first experienced this a few months ago. As far as I can see, all was well until Friday afternoon. I think we need to bear in mind that the Moz community ranking table isn't the SERPS So there's no danger of angry calls from clients on Monday morning

I'm afraid it's going to need to be added manually. (They acknowledge this is a pain, here: <a>https://schema.org/docs/faq.html#10) </a>and explain why  - sort of.

There's a getting started guide, here: <a>http://schema.org/docs/gs.html</a>

You can use Google's Markup Helper, which may make it easier for you to implement:

https://www.google.com/webmasters/markup-helper/?hl=en

There's a great help section on this, here: <a>https://support.google.com/webmasters/topic/4599161?hl=en&ref_topic=4589289</a>

If the code is in the footer (so re-used across the site) you should only need to tag it once.

Some schema properties that relate to your industry may be useful, too:

<a>https://schema.org/Hotel</a>

Good luck and happy tagging

The legal wrangling aside (as this isn't something to concern ourselves with from a technical standpoint) I'd say this boils down to: If I redirect all of the established equity for one site well-established, authority site between two newly-established domains, will the new sites do as well, pro rata, as the original site?

Short answer, no.

The purpose of a 301 is to tell Search engines that the original content has been moved elsewhere. on a permanent basis. Between 2013 and early 2016, it was the case that approx 15% of PageRank was lost when using a 301. However, that is (thankfully) no longer the case *BUT **just because Google no longer imposes a penalty for 301 redirects, PageRank is only of hundreds of signals that Google uses when ranking web pages.

In a perfect world, if you create a 301 redirect from one page to another where the content remains exactly the same AND  only the URL changes, then you should see no fall off in traffic.

See: https://moz.com/blog/301-redirection-rules-for-seo

Even if we assume that you have evenly (and successfully) divided 100% of the links between the two sites, with each page redirect passing over 100% of the link equity (and, in this hypothetical world, each page is carrying the same level of authority), you're still dividing the overall domain authority between two sites, so, even if everything goes perfectly when you create all of the redirects, you still end up with two sites which are weaker than the original.

In reality, of course, you are unlikely to manage to pass on every drop of 'link juice' from each of the original pages, and not all pages will carry the same weight as the others (you could compare page authority in Moz and divide by overall "value" rather than number of pages but that's never going to be precise - or easy). And this is before all of the other  ranking signals come into play.

I'd suggest the best you can do here is to carefully plan and execute the separation but both parties are going to lose out here - it's now a matter of trying to lose least.

(*I like big buts and I cannot lie.)