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is there any recourse to take for competitors that aren't following the SAB guidelines? A way to report or flag?

Hi The search Analytics in Search Console is now the only true way of finding out what key terms are driving traffic to your site. The big differences between the two: you used to be able to drill down and see which keywords we're converting you could see which pages the users was landing on You can have an educated guess about the second issue - but can't do the first. In terms of how reliable the data is - its pretty accurate I would say its as accurate as the data was in GA, do I trust it 100% nope - but i never trusted the data 100% in GA. I use it to inform decision but don't use it as my only source of information. Other ways to see what your ranking for is to use third party tools such as SearchMetrics and while this might give you which page ranks, it estimates CTR and traffic so is less reliable that Search Console. Hope this is useful for you, if not feel free to get in touch. Thanks Andy

Hi Hector, Google adwords were bever been much reilable to give precise results for search volume however comapre to Google Adwords Moz Keyword Explorer has more accurate results for volume. You can also use SEMrush.

Also, here is the link to Moz's (Peter Meyers) title tag preview tool, so you can see how the different alternatives will look.