Not Provided alternative ??

[HectorCortes]

Google Analytics once had a feature that showed what keywords brought traffic to your site. Then "not provided" happened...if this is so...should I trust the "Search Analytics" feature. What is the difference between this feature and the one taken away by "not provided"

f this is so...should I trust the "Search Analytics" feature in Search Console ads alternative?

What is the difference between this feature and the one taken away by "not provided?

Thanks!!

NVrjz

[Andy-Halliday]

Hi

The search Analytics in Search Console is now the only true way of finding out what key terms are driving traffic to your site.

The big differences between the two:

• you used to be able to drill down and see which keywords we're converting
• you could see which pages the users was landing on

You can have an educated guess about the second issue - but can't do the first.

In terms of how reliable the data is - its pretty accurate I would say its as accurate as the data was in GA, do I trust it 100% nope - but i never trusted the data 100% in GA. I use it to inform decision but don't use it as my only source of information.

Other ways to see what your ranking for is to use third party tools such as SearchMetrics and while this might give you which page ranks, it estimates CTR and traffic so is less reliable that Search Console.

Hope this is useful for you, if not feel free to get in touch.

Thanks

Andy