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From the fastest ever look at the search for this single word term it looks like those that replaced you are actually talking about the product from a technical perspective than a sales perspective.  It might be worthwhile spending some time writing some deep dive FAQs on the product and putting a whole section / category on the website on this and building a resource on this that over time will benefit customers and rankings. It's a bit of hard work but I think Google took a hard look at this area and is perhaps favouring the informational over the sales (whether right or wrong is a different matter)

I agree with Brad, It certainly won't hurt to get a jump on the pack. I don;t take anything lightly that google promotes and unlike other social sites google plus does follow.

And Don is correct... If I search for just HCG Diet then I get the google suggested title for hcgdiet.com, whereas I get the full title when I search for "HCG Diet HCG Drops"

Great answer from RDK which covers most of it and it's hard to give more details without specifics of the store itself but in simple terms. The only real problem with registering at the point of purchase is that it may put some people off so it should be optional. If you are making a sale you have all the data already so you don't need to take them through some painful process and you can sell the benefits of a highly simplified checkout process next time they make a purchase. Never force it unless it is absolutely necessary but make it a positive for your customers and in return you may be able to slowly gather more information about the customers to better meet their future requirements (cross sell basically).

Without going into the detailed components of any website transition, expect the usual drop in rank temporarily.  The new structure and content will have to be indexed again. To minimize the impact, remember why you're doing this in the first place.  If you're tidying up your SEO through the transition (and it would be silly not to), you'll be in a better position a few weeks out of the gate. Secondly, for those businesses relying on new visitors for the lion's share of revenue, you have to rely on secondary channels.  If you haven't developed a great Adwords campaign yet, now's your opportunity.  It is almost customary for me to triple Adwords spend the first few weeks out of a transition when a client has enough history to justify a highly-targeted and tracked Adwords spend.  A series of emails to our client list is also done in concert with the 'new look'. Knowing nearly zilch about your business, mitigating the fallout is going to be tough because it necessarily relies on your alternative channels. If your question is geared toward the details of a transition, there are tons of articles already here on SEOMoz and elsewhere on this subject.  As you probably already know from doing your research, your efforts should be focused on polishing your on-page SEO, making sure your 301 redirects are ready and functional, and doing what you can get a jumpstart on any indexing issues that Googlebot might find.

Great advice Ryan. I'll make sure to keep an eye on that redirecting and keep it from going into a never ending loop. I can see how that could easily happen. I'll look into a developer, sounds like the safest bet.

Hi Justin. Footer links are read last as web crawlers read your page. Anchor text is associated with the first link that is found on a given page. This is important to know as links are often found in your navigation bar, side bars and content so the anchor text in the footer does not get applied. Footer links are also devalued from a SEO point of view. They do not have the same weight as other links on the page. Search engines understand footer links are the least visible and least used links on a page. You should review some analytics to determine if any of your footer links are actually used. It can be useful to offer a handful of footer links. Stuffing 30+ links in your footer is not helpful for SEO nor your users. Take a look at the SEOmoz footer links for a reasonable example. In summary, you are not penalized for having many footer links unless they get to the point where they appear spammy. But you are algorithmically disadvantaged by adding any unnecessary links as you are taking away PR from flowing to the more important links on your site.

Oh wow, I had totally misinterpreted that article.  Thanks for clarifying!

The short answer to that question is that you can't make a flash site 'fully' SEO friendly. That's why so many companies that were counseled by agencies a few years ago to develop flash sites have now reverted back to more easily crawled platforms. Flash is pretty but not search engine friendly.