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I like Logan's answer. You may, however, consider allowing a single "endlessly scrolling" Reviews page for each product, which: 1. Would NOT have the first X reviews shown on the Product page (sorted in whatever way works best for you). 2. Would perform the role of Review Pagination, though without taking anyone off the product page unless they REALLY wanted to see more reviews by clicking the (see all reviews) link. I think this is pretty similar to how Amazon does it, and they know what they're doing when it comes to maximizing conversions. 3. Would be indexable and optimized for "Product Name Reviews". 4. Would never be "built" unless there are at least X-reviews for the product, necessitating pagination.

Thanks for your reply We have recently updated and increased the length of the content on the top level pages and analysed the external links. It's frustrating as everything had seemed to work for a while and the correct page ranked but of all a sudden this reversed. The correct pages always rank higher than the incorrect ones but for some reason Google is confused and seeing the individual hotel pages as relevant for the terms I'll wait a bit longer and see what happens

Thanks very much for your reply I think in the past we had scaled back on our exact match anchor text in the internal links based on advice from an Seo agency we had worked. Whereas before we would have had a list of links in a box on the homepage to our most popular options saying for instance Hotel in Spain, Hotel in Gibraltar etc. This was changed to have the heading of the box as Hotels and the link anchor texts changed to the location Spain, Gibraltar So I'm guessing the agency overreacted to the issue of exact match anchor text for external links and didn't need to apply it to the internal structure

Mmmm, Birmingham hotel breaks Birminghan hotels with transfers Boths keywords are long tails from Birmingham hotel, but I'd bet are enough different to deserve separate pages.

maybe I should try re-establishing robots.txt and a site map and seeing if Google recrawls the old domain and picks up the 301's to the new one. If you can do this, then it is definitely worth doing. -Andy

Thanks for your reply I've been googling exerts of the content in tabs and nothing listed for our site so will try changing some of them not be in tabs and see if that makes a difference

Hi I now have a robots.txt for the old site and I created a sitemap by replacing the current domain with the old one and uploaded. Weirdly when I search for the non-www version of the old domain the pages indexed has increased! According to WMT the Crawl postponed because robots.txt was inaccessible however I've checked it returns status 200 and the Robots.txt Tester says it's successful even though it never updates the timestamp.

Dave Naylor is a well respected SEO practitioner in the UK... https://www.davidnaylor.co.uk/ Contact them and ask for a quote....they're a solid performer, eh!

A manual action is normally on links coming in not going out so you should be safe if you've cleaned your link profile etc.

Hi there, Unfortunately I think you will be lucky to escape the penalty being moved to the new domain, no matter whether you are selective with which URLs you 301 or not. Our understanding is that the penalty will be transferred with the 301 of the domain. It would be preferable to resolve the penalty before the domain move takes place, but if you really can't wait to change the domain in line with the SSL certificate, you're best advised to keep working on the reconsideration / link removal process continuously to try and have it removed as soon as possible. The more links you can remove, the higher the likelihood that your request will be successful. As I mentioned earlier, unfortunately I doubt that the new domain will escape the penalty. As such, you're better off continuing with the efforts while the domain move takes place. When you submit the next reconsideration request, consider including the information that you have changed domain names for business purposes and you understand that this is not a tool to escape the penalty. Basically, Google wants to see real evidence that you've put a lot of effort into link removal. It always seems that the more effort that can be put in and demonstrated, the quicker you can get a reconsideration request approved. Cheers, Jane