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You got to be kidding me! a thing like this exists! I am new to SeoMoz, earlier I was actually measuring all those metrics to measure competition and opposition factors and what not in SERPs, it used to take me ages to do the things i just did in few clicks a minute back... many thanks!

Ok, thank you very much for the response!

I would make content pages for all of those.  Not chest-thumping market-speak content, but informative stuff that is targeted for lawns in your area. Demonstrate your knowledge - that builds credibility and gets a page in the SERPs for each of those services that you sell.