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Thanks Egol,

That all makes sense.

I would never tell a client their copy sucks, I have tried to be diplomatic.

I think the text is badly presented for conversions.

Difficult to prove this without changing the text I guess.

Good point Andy I didn't know about Inspectlet I will give it a go.

The client believes that despite his products having different applications the benefits are identical.

He also doesn't like testimonials or case studies.

I think the text is therefore a bit lack lustre in terms of its appeal to users.

I'm not aware of a penalty due to the copy, nothing in Google Search Console for example.

I believe that one of my clients has poor copy on their site.

Convincing them seems to be impossible, have you any thoughts on how I can turn this around?

I've tried writing alternative text, but they believe their text is better.  I'm not claiming to be the best copywriter in the World so maybe my skills fall too short to convince them.

I have suggested that they read The Copywriting Sourcebook by Andy Maslen.  They tell me their copy follows this thinking, but I see little evidence of this.

I wonder if hiring a third party might be a good move. If so I will only have 1 shot at convincing them, so I need to hire someone who's fantastic.

Any thoughts?

Hi Oleg,

Thankyou that makes perfect sense to me.

And have edited my question, thanks for the heads up

Justin

Having some success in Google Places but would like to rank across the range of phrases that we work with.

To give you an example where LOCATIOn is the city we are based in:

office partitions LOCATION
Position 1 Local Results

office refurbishment LOCATION
Position 29 Local Results

office fit out LOCATION
Not present

office partitioning LOCATION
Position 3 Local Results

suspended ceilings LOCATION
NA

What can I do to achieve results across the range of phrases?

Am I missing something fundamental like not including something in Google Places?

Justin

How to Rank in Places Across Range Keywords

LOCATION

Hi Miriam,

I will definately focus on the new, good idea about the feature, will start thinking about some PR.

Justin

Hi Eric,

Could I help ensure eventual pick up of the new page if its got new content or is this largely academic?

In terms of upstream providers do you have any suggestions (I am UK based)?

Cheers

Justin

Looking to update my business address where possible because I have moved offices.

I know that Google uses citations from multiple parties to impact on the Google Places results.

Trouble is when address details are updated on hese third party sites I notice that Google doesn't often recache the page and get the new address.

What method(s) can I use to resolve this issue?

Justin

Great advice again, wil buy the bok and look into the service.

Justin

Hi Egol,

Thats great advice RE the competition I will check it out.

The client likes absolutes its difficult to consult on changes / improvements because he would like to see evidence that the improvements should help.  Is there a way to get at this kind of info?

Justin

Hi Eric,

Great advice...

I actually went through comparing new to old site versions.

Would love our thoughts have sent a PM.

Justin

One of my clients recently had his site redesigned.

He wanted to change the design completely, I did offer advice on aspects relating to the redesign, I think its fair to say that he didn't follow all of my advice.

PPC still running as usual and rankings still OK but the leads have gone down.

Most of the leads come via the phone.

I have suggested a number of ways to establish what has gone wrong including surveying his existing customers, comparing old and new designs etc...The client isn't keen on these methods.

I'm hoping someone has some direct experience and can offer some direction as to how best to proceed?

Justin

Thanks so much that does help.

Great advice as usual.

Justin

Hi Miriam,

Glad you like the topic

I'm thinking that cleaner URL's are better if you're trying to prompt customers for reviews, but I doubt the effect will be significant in my niche.

Other than that it's matching up the detail and I guessing that what I do might depend on the platform.

For FB the correct name is still found in the H2 tag.

For Yelp the name mirrors the URL in the H1 tag.

So I'm guessing that Yelp is perhaps more important to change than FB provided that I can get a better URL that is.

Do you have any insight into just how similar detail needs to be within your listings?  For example will Google understand the following:

The addition or lack of a line like "South West England"

Details that are identical but different like "UK" V's "United Kingdom"

in the H2 tag

Great advice Bryan thanks...

You're probably right RE URL availability and I think that might be why the URL's were so complex to begin with.

There is almost zero engagement, one thing I do want to do is get some reviews, to improve my local results.

i know that FB will have perhaps less impact than Google but am guessing that the reviews will be far easier to achieve.

I have decided to re launch a small side project that I had to abandon a few years ago.

I want to specifically target Google Local Results.

I do need to overcome a proximity to centroid issue in a fairly competative niche.

Unfortunately a number of my listings i.e. Facebook and Yelp have less than optimal URL's.

For example:

https://www.facebook.com/businessname.**targetlocation**.**keyword**/
http://www.yelp.com/biz/business-name-**key**-**phrase**-and-**keyword**-**location**

Well you get the idea.

NB: None of these listings currently have reviews.

Now I know that its best to keep the info consistent across the board, so I wonder if I would be better off scrapping these listings in favor of ones with URL's that match the business name.

• I can see that I can merge FB pages so am guessing that this would work for FB, has anyone any experience of this?
• Am assuming yelp will have to be deleted in some way.

Any thoughts?

Sorry should have been clearer its when the text changes as part of a redesign.

Still its seems odd to me.

I have read that it is unsafe to change more than 20% of your site’s content in any update.

The rationale is that "Changing too much at once can flag your site within the Google algorithm as having something suspicious going on."

Is this true, has anyone had any direct experiences of this or similar?

I don't know the actual answer but this http://themoralconcept.net/pandalist.html implies that they are or were up until very recently.