Questions
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Is there harm in publishing too much content, at once?
No there is no harm, just keep in mind that content creation is only 50% of what matters, make sure each piece of content is properly promoted through social media, blog aggregators, publishing websites, etc. When publishing a lot of content at once, it can be easy for some pieces of content to not be properly promoted.
Content & Blogging | | LureCreative0 -
Automated checking for broken links within content pieces
Try ScreamingFrog again Jonathan, it works great for these kind of things and should also be able to solve your use case.
On-Page / Site Optimization | | Martijn_Scheijbeler0 -
Meta Descriptions - Does Cutt's comment still hold true?
I write all of my own meta descriptions and spend good time on them. Much of the time, my meta description is grabbed and shown verbatim in the SERPs. In that meta description I can give a nice list of topics covered in my article or features of a product or value proposition on shipping. I read lots of meta descriptions and use them to decide if the page is worth a click. I don't think that I am the only person who does this, Why would I spend three days writing an article and then not write a nice meta description? Or, not write a description with clever marketing for a product that I sell hundreds of per year. Why would I not shoot finely-crafted arrows when I can? Keep in mind that Google has a mentality to do everything with an algo. And that can be a huge problem. How many people have their adsense accounts banned unjustly with no possible appeal? How much adwords advice is given poorly? How many times does google email me that my traffic has fallen off a cliff the day after Thanksgiving? How many times does their program send adsense policy violations in error? How many times do they give the wrong person credit for images in image search? How many times does their parameter management in WMT not work and you fix it yourself using htaccess? Google is even know to list wrong numbers for police stations in knowledge boxes! (Stopping here, I could keep going but you get the idea.). Google has a philosophy that "we would rather do stuff half-ass at scale, than have a human tool do it right most of the time". Doing stuff with algos at scale is OK much of the time and Google is quite good at it..... but my advice is do not allow google to do anything important for you that you can do for yourself. I am going to bet on me, and if you think that you are a reasonably smart person, then maybe you should bet on you.
Conversion Rate Optimization | | EGOL2 -
How often should you do a link audit and disavow?
Hi Marie! Thank you so much for your reply and I think what you have outlined makes perfect sense! We have never engaged in shady link building but didn't want to just overlook the fact that unnatural links can be built even without directly engaging in blackhat stuff! Since it has been 12 months (more or less), I will go ahead with an audit and make sure we are still on the right track!
Link Building | | GoAbroadKP0 -
Newsletter Optimization Help - Anyone know someone?
Some good responses already. I would add that if you're not already segmenting your audience then you definitely should be to make sure you're measuring the 'real' performance. For example, if in your 180k subscriber list, you have 90k people who haven't placed an order in 90 days and 10k customers who order with you every month then your open rates within the 'engaged' proportion of users will be swamped by the staleness of the rest of the list. Subscriber lists grow with growing businesses, and naturally develop dead wood so churning out the same sorts of emails means the stats can gradually over time decline. You can combat this by (very simply) segmenting your 'active' base from your inactive base - by all means send them the same email but track their stats separately. Then when you start to invest in your emails, you'll be able to see if your active base are affected, rather than them all being lumped together with any increases/decreases in the performance of key sections of your customer base being concealed. Finally in terms of email performance, I would use CTR/open rate purely as informative, because really it's revenue and margin that matter to the business.
Moz Pro | | webmethod0 -
Google Reconsideration - To do or not to do?
Thanks for the feedback! We are confident that there isn't anything 'black hat-ty' going on with our website; just lots of issues that have been heightened because of the updates this past year or two with no real movement from management to take action. I was advised by our SEO consultant that we should submit a reconsideration because we have made a quite a few changes but still seem to have no impact, even thought, for instance, we have added over 250 articles to our main directory pages. I guess I have to have a think on this, it seems from the few comments here, that we don't really have anything to gain, just opening ourselves up to Google's finer comb.. Hmm!!.... Thanks! SEOmozers
Search Engine Trends | | GoAbroadKP0 -
Our anchor-text profile is natural, but looks spammy, what to do?
Thanks for all the input! I was pretty sure that we shouldn't disavow this links but thought it was worth opening up to the community!
Link Building | | GoAbroadKP0 -
My Boss tells me personal narrative content isn't read online and bad for SEO, anyone else disagree? b/c I do!
I couldn't agree more! I believe the only reason that they didn't want personal narrative is because of some bad information about that style being bad for SEO; but as I have expressed to them, it's not! Appreciate your response!
Content & Blogging | | GoAbroadKP0