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There are a couple possibilities. First, Google doesn't record and display data when there are very few (in their opinion) searches for a phrase.  Also, they only show data for phrases that their system deem valuable from an AdWords perspective.  Even if some people compete for them, if it's not a lot of competition, or if there's not a lot of actual AdWords clicks on a phrase, the Keyword tool won't display data for count. Then there's the reality that some businesses compete on phrases regardless of what the Google system shows as "valuable".  I've seen a lot of businesses compete for phrases that are bizarre and useless. The bottom line is this - the only real way you'll know if it was worth going after those phrases is if you do so and then look back over time.  If you get clicks, it was worth it.

Your competitor has 1000 different websites linking to them.  It could be from any page on their site to any page on your site. It's not necessarily their home page.

Hi KTaylor, Thanks for replying. Yes, I also found that link, but I was wondering if there's some data as authoritative as the one I found for mobile market share in Comscore. This Wikipedia article has good references, please don't misunderstand me, I'm not denying its value. Here are the mobile stats, in case that anyone wants to take a look http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Reports_January_2012_U.S._Mobile_Subscriber_Market_Share http://www2.comscore.com/l/1552/ore2012MobileFutureinFocus-pdf/3127bd

On one site I work on all of the content is loaded with AJAX.  I've seen evidence that Google is indexing this text, because if I search for this AJAX content, Google is returning those pages on my site for which it appears on. There aren't many backlinks to these pages, and none that I've found with those phrases as anchor text. So if Google is finding this text out from somewhere else, I can't figure it out. I'd still rather have our content loaded normally, but I wasn't given a choice, so I'm glad to see it's working.  I'd think long and hard before setting up HTML snapshots as given here: https://developers.google.com/webmasters/ajax-crawling/, as doing so would be a considerable amount of work, especially considering how far Google has already come with indexing AJAX content.

Hi, thanks for your reply. I'm afraid the number of indexed url in the widget is also 0. I think that the best will be for us to wait a few days and see what happens. What do you think? Thanks!

Nice to know this.  I have had the same issue arise out of nowehre about week maybe two back.  It took awhile but I found the same htaccess quick fix but it seems as if it was an seomoz alogorithim change up.  Robot Roger works his butt off in the basment or so seomoz tells me he  must have found some free time to switch up the campaign errors alogorithim.

But you can ask yourself if the link needs to be there at all... (Does every page need to link to your privacy policy, terms and conditions etc...)

If you put canonical tag on page "/abc-brand" it will also be on"/abc-brand?sessid=123". That would tell search engines that this is the same page and they would not consider them as duplicates

One reason to change all URLs from _ to - is conformity. If you have some that are _ and some that are - the question is how will you remember which one to use, for a particular page? For that reason, I would convert them all. As for using a canonical tag, I don't know, you'd need to know what google and otehr search engines do with that information, if anything. I would also worry about what they will do with it in the future, because these things are liable to change. If it was me, I would change them all and redirect the stragglers.

Thanks for your reply, I'll follow your advice and keep you updated.

Thanks for your reply. Yes, we're using WordPress, but the e-commerce site runs on Netsuite so we can't use php on the homepage.

Ryan, Thanks for all the great info. Let me ask you this. Regarding the title, do you think it is better for local terms to be used? IE, using the example above, if have a site that manages rental properties in Orlando, do I want to still use "rental properties" as my main keyword and build content that uses Orlando, Orange County, etc. around that or would including the city or surrounding cities in the title be advantageous for a local business?

I agree with Gianluca and will add an explanation which might make things a bit clear. If you have a 10 page website, your home page probably has a link to the other 9 pages. That is 10 links. If all pages have a navigation bar which links to the other pages including the linking page then that is 100 links. If you also have duplicate navigation links in the footer, there is another 100 links. If you have links to the same pages for "print' versions, "sort acending", "sort descending", etc. there are even more links. In this sense, you can have a simple 10 page site with hundreds of links. I am not clear exactly how OSE works with internal links but I do not find this information helpful and wish there was a way to exclude them. When using the OSE tool itself, there are 4 filters (drop-down boxes) at the top of the page. The settings I use are: followed+301, only external, pages on this sub-domain, group by domain. There are reasons to vary those settings at times, but this setup creates my preferred view of back links.