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Hi there, For manual penalty, please check your search console under manual actions tab. For algorithm penalty, you may notice huge drop in traffic and rankings, and may not rank for your brand name

Powerful statement. Question everything and I like the statement. I want to keep learning and I want to do White hat principles for my clients to raise their DA and ultimately get found.

The main thing that an exact match does for me is that it provides "mental energy".  If I own Baloney.com I am going to be all about baloney and post plenty of baloney every day.  Mental energy is the most important weapon that I have.

Thanks Patrick. Appreciate the encouragement. I will provide a service that is above board and ethical. I know that there is a lot of interpretation on things and I would rather take the high road then get stuck in the mud over a few successful, short term leads. I am going to get back to the "other" guys and challenge them on their practice and try to encourage them to change practices. Doesn't matter what their response is, just my actions. Thanks again. Really appreciate it. Gary