Welcome to the Q&A Forum

Just stick to one site Berner.

The SEO company you employ "should" also be responsible for researching new key word opportunities within your industry (no just you helping them), and "should" assess the kind of traffic you "may" achieve as your project progresses. Assess competition is crucial, or you could be wasting your time.

Different pages on your site can be specifically targeted for certain industry "key words" and "geographical locations."; some competitive and some may not so.

All this depends on the strategy your guys employ..

For example, go create a page on your site specifically for individual case studies. What did you do? Where was it? What was the outcome? How does this benefit new customers? All these questions can help achieve great content for your customers, which is great for SEO.

Thanks Jane. How about you?

Do you use "paid directories?”

Do you have any clients coming to you with "Penguin" battle wounds?

I'm a firm believer that businesses should invest money in developing interesting/educational content as part of their marketing strategy. If it is good enough, applied and shared correctly, it will create the foundations for success.

I'm just against paying for directory links that "could" cause harm a website, and may "never" become searched.

Hi Ivan

Linking Root Domains are the number of "unique" domains linking to your domain or page; for example sony.com linking back to your website. Maybe you wrote for them and it was published on their site (with a link feed back to your site).

Multiple back-links from a "single" domain will be grouped and counted as a one linking "root domain". If you are doing something good or have a fantastic product, and you are telling the world online, and the world says WOW, you'll "naturally" develop links.

This article will give you more information about how to get yourself out there and achieve links.

http://www.quicksprout.com/2013/03/21/11-creative-ways-to-build-links/

Hope this helps you achieve your goals Ivan?

No problem Gordon. This is just me providing an example which can be modelled next to any project, however big or small.

Hi Berner

In relation to "links", you can recover and fairly quickly as William pointed out.

Every website needs continued maintenance. Disavow provides you the opportunity to keep you site in shape! We run monthly health checks (using Moz) for our clients which includes refreshing link data, keeping disavow files updated etc. This gives us the opportunity to identify and solve any site issues efficiently with the client firmly in the loop so to speak.

What has happened? Why it happen? Where? What we will do? Evidence/Outcome?

Whoever you employ, make sure they cover everything and provide "evidence". You deserve to have this. It's not just links that can get you penalised however. If you are researching what exactly Google will penalise you for, take a read below.

http://blog.kissmetrics.com/penalized-by-google/

Keep us informed, we're a friendly bunch!

Hi Gordon

Simon is certainly right.

Something else to consider...

If you considering building a site, I would certainly "first" get to work on designing a "site map" to help you clarify your site's purpose and goals. This is essential for both SEO and usability.

We did some content marketing recently for Red Funnel IoW Ferries and Red Funnel Holidays. You'll see we've split all of their content into a well organised site map. http://www.redfunnel.co.uk/information/sitemap/

You may already know this Gordon, but I wanted to point this out because  so many new businesses build a site which does not cover their "customer needs". A site map will give you a clear picture to expand your content for your targeted audience, as well as the SEO benefits.

Most directories are not worth being listed on and certainly not worth the money in my opinion! Who uses directories anymore? Maybe some folk's still do, but like Eduardo says, make sure it's a "no-follow." Surely your money could be better spent elsewhere?

"Do paid directory links violate Google guidelines?" I'm going to have to say, yes! And I'm saying yes to "no-follow" links to - why? Purely on the basis that your practically throwing money away!

Any links intended to manipulate page rank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s guidelines.

You can find further information here.

https://support.google.com/webmasters/answer/66356?hl=en

Hope this helps?

Gary

Hi Gavo

Any information you may have deleted may take up to 60 days to remove. Guess it is just a matter of sitting tight. The link below will give you additional information.

https://support.google.com/plus/answer/1727176?hl=en

Hope this helps?

Gary

Hi

I'm currently doing some research into content syndication strategies for our new and existing client base. Does anyone on here have any case studies, better still, success stories that may help broaden my exposure within this topic?

Many thanks

Gary

Hey

Does anyone know when Moz Local will be available in the UK?

Please share your experience. I'd like to know how it's actually helped your business and client base.

Thanks so much

Gary

Completely agree with Chris.

Hi

Whoever you choose to run with, be sure that they...

1. Have a complete "health check" identifying if you been hit by any algorithms. Once the company has this report, they can get to work on removing any poor quality links, duplicates etc. If this is not carried out, any good work you do in terms of future digital marketing is probably going to be a waste of time

2. On-page SEO - Make sure your webpages are optimised. From looking at your site I can see it's a little starved off content, and also i see so much opportunity for new content.

3. On-page SEO - this will also allow you to develop a blog, generating "read worthy" info.

4. Getting registered for Google, Bing LOCAL BUSINESS SEARCH!

This would be a good start for you. PPC is good although I can see some "call to action" elements to add. Remember organic SEO development should be the core of your online marketing efforts, not PPC. I believe PPC should compliment you marketing efforts should you have the budget to do so.

Hope this helps.

Regards

Gary

Hi agree with both Andy and Michael.

If you are going to ditch which seems an unreliable server, make sure your new platform delivers speed. This article by KISSmetrics highlights it's importance http://blog.kissmetrics.com/loading-time/

Good luck

Gary

Thanks Michael. This looks great. A very similar tool to Buffer.

Regards

Gary

Thanks you very much for your feedback. Please let me re-phrase my question.

We use various media platforms like Facebook, Twitter and G+ etc, for our clients to promote content. But we would like to know of any media platforms which post to all of these instantly?

Currently we are using Buffer, but wanted to know if any of our moz community are using anything different?

Thanks again

Gary

Any suggestions which is the best social sharing platform?

Just looking at the best way to connect G+, Facebook, Twitter, Linkedlin.

Thanks

Gary

Hi Alan

How does Google sniff out a piece of photography which has been purchased from a stock website, to the same image taken from Google images and used for advertising? Same picture sourced ethically and unethically. At the moment I'm unable to give my client a straight answer.

Hi Alan

The images come from reputable sources like shutter stock, or corbis. Some images we've purchased on behalf of our client have been seen elsewhere, so my brain tells me it's duplicated material?

I know Google's policy it to have everything ethically, no cutting corners, but surely this is standard practice?

Does Google penalise duplicated terms and conditions. I know solicitors use the same legal terms and phrases all the time...

Thanks

I'm feeling strong!

Ok, so can Google penalise a website which has "duplicated images"  - coming from a completely independent  website?