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The Call To Action does not come from the site software but rather from you or the developer. There are good WordPress sites and bad ones. Some people try to do it themselves, and others spend tens of thousands of their WP sites, and everywhere in between. You should be able to get a very solid WP e-commerce site for under $4k in my experience. Prices vary a lot but if the site was less I would question the quality and if it was more I would question the cost. That is my experience and others will likely share varying opinions. My preference would be WP + eCommerce with Yoast SEO. Many prefer All in One SEO but most of the SEO community seems to prefer Yoast, as do I. To answer your specific questions: the method of adding an ALT tag to your images vary based on your site software. I see you use Weebly. I generally do not work with any type of hosted solution such as Weebly. The positives are they allow anyone with limited programming knowledge to create a site, it is well hosted and low cost. The bad is I am not aware of any hosted solution which is truly SEO friendly. For example, you often cannot change ALT tags. You can ask Weebly support if there is a way to make this change. I am guessing the SEO shared the first sentence under the banner generally should be your H1 tag. I would recommend looking to Wikipedia as an excellent example of the proper use of H1 tags: http://en.wikipedia.org/wiki/Apron On the Bib page (http://www.vermontapron.com/bib-aprons.html) as an example, the title "Bib Aprons" is fine but for ideal semantic mark up, it should be an H1 tag. Then "Blue Bird Bib Apron" and "Lavender Floral Bib Apron" should be H2 tags. Regarding keyword usage, yes that could have caused the drop in rankings. Your title is not idea, you lack an H1 tag, you content is very minimal, your images do not have helpful names nor H1 tags. With all the above pulling the little content which supported your keyword could be the issue. Generally speaking, use whatever you feel works best for your users. Speak to them naturally. Do not stuff extra keywords in an effort to rank better. Generally using the keyword 2 - 3 times on a page is a very solid approach. You can use it more IF it seems completely natural to do such, but don't expect to rank any higher because of it. When you use the term "Bib Aprons" on he /bib-aprons.html page, you are using the term but not in content. Again, refer back to Wikipedia. Every time they talk about a different sub-category they offer a header and then begin the content with the keyword focus. For example, on the Wikipedia Apron page look at the Cobler Apron or Bungalow Apron section.

Thank you for helping. I think I'll just move it to a wordpress and solve it all instantly. The only duplicates are coming from the blog, moving it will fix it the lazy way...:). Thank you!

Weebly is fine.  The frame your are worried about are html iframe tags.  An IFrame (Inline Frame) is an HTML document embedded inside another HTML document on a website.

Thank you. I will check again to see if I can change titles on the blog, I hate to get rid of it as it does get some traffic but I have warnings on here about duplicate pages and they are all the blog entries. If Alexa is a gimmick, then is Cubestat and other also a gimmick? Is there any authentic places to use? Thank you!