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I just hope they give us some more time to get things resolved and roll this out slowly so that it is not like a major penalty.

I am actually seeing that after a delay the rankings have rebounded and now are higher than before.   The backlinks are now again showing up in GWT.  I still think that the warning from Google and temporary drop are connected, but I guess in the long term it really doesnt matter.

Hi Lawrence, You're more than welcome - I hope the posts give you some actionable ideas for your campaigns whoever you decide to go with. Of course! : ) Our website is www.designbysoap.co.uk - you can see our client list at www.designbysoap.co.uk/clients. The website for SEOGadget is www.seogadget.co.uk Thanks Lawrence, hope you have a nice weekend

Yes I think it was a Penguin drop. There is one other thing about the page that dropped. It is using a 301 re-direct.   I had updated the page url a while ago, but nearly all of the links to the page are to the old page.  So this penalty might be a combination of signals that collectively have tagged that page. I'm working on cleaning up the link profile right now.   I think that Penguin is a very imperfect animal.   But I cant change the beast, so I will just have to make some changes here.

Hey Lawrence, The changes made to the PA model do not treat 301 redirects any different - we haven't made any updates to how we handle redirects. However, if you've seen a drop in your links, we probably didn't crawl the pages redirecting to you. This would definitely affect your PA score. I hope this helps, but let me know if you have more questions! If you want to find out more information on the new PA model, Matt Peters, the engineer who worked on the new model, has a great blog post here: http://www.seomoz.org/blog/introducing-seomoz-updated-page-authority-and-domain-authority Thanks, Carin