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I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well.  My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product?  We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal.

Anyone have any tips?

Thanks!

We first rolled out the Homepage link reduction project back in July of 2013.  I was hoping to make it a full year, but it seems as though the higher-ups are ready to move on (seeing as though it's been close to 10 months, I can't really blame them).

However, I should mention that we did see a hefty increase in the overall number of pages in Google's index. It's really too bad that those indexed pages never really converted in to web traffic, but I would say that we have some site clean-up to perform and some page quality issues we should be checking in to as well.

I suppose it's nice to know that when we end up making the proper changes to our site content/quality, we could try and adjust our site architecture again (and this time we'll have some figures to benchmark against).

Thanks again!

Hi David, thanks for getting back to me so quickly!

We're mostly just using JavaScript to exchange the telephone numbers and cookies to keep track.

Essentially, we would use a different telephone number for each directory/broker-site/search engine/etc... that we saw significant traffic from (enough traffic to warrant a unique telephone number).

Thanks for getting back to me, Donna!  I would have thought the same thing as what you mentioned, however, we programmed a bit of a workaround to reduce the links on the homepage, yet, putting one more step between the homepage and the product pages (i.e. if the product pages used to be 3 steps away, but with over 1,000 links on the homepage, we put the product pages 4 steps away and reduced the total number of homepage links to under 300).  The results weren't terribly affective (effective?), but the reduction in the homepage links did not boost traffic at all.  In fact, there was an almost immediate drop (although, not too significant) in traffic across the board.

There's no doubt in my mind that the workaround we implemented was not the cleanest way to roll out the changes, but I would have thought we would see just a slight change in traffic - in the right direction, that is.

Either way, thanks again for getting back to me.  We've decided to rollback the changes that were made so I'll be sure to keep you updated on the trends we see afterwards.

Regards,

Gerry Mendiola

I suppose this is somewhat of a stretch for SEO, but probably still falls under the Search Marketing umbrella. My ecommerce site issues a specific phone number to the user based on the referral path they used to get to the site (i.e. Our print media will have #A printed on it, while users that find the site via Organic Google Search will see #B, and etc... for other referral paths).

Recently, we've seen a fairly significant dip in phone calls via the Organic Google Search telephone number. We've tried troubleshooting the issue and there doesn't appear to be a programming issue and our sales numbers do not reflect the change in call traffic.  However, we have noticed that when visiting our website via encrypted.google.com, our default web number is being displayed, rather than the intended Organic Google Search telephone number.  Do people still use encrypted.google.com?

The dip in the phone traffic began in February and had continued to drop through April.  Has anyone seen anything similar or possibly dealt with a similar issue that you can offer some insight on?  Any help would be greatly appreciated.

Thanks in advance!

There's a lot of debate out there as far as too many internal links or too many levels of a website.  I've seen the videos from Rand and I've read a lot of the posts here on Moz, but I just want to know where everyone stands on this.  Anyone have experience with architecture while working on a large E-commerce site? We're talking Millions of pages and over 1,000 links off the homepage alone.

Anyways, I don't want to get too specific.  I mostly just want to hear about experiences of the community.

Thanks!

Hi Anthony!

These are all great responses to your question.  It's funny that just yesterday I was researching this very topic for my own company and came across this post which shed some light on the subject as well.  It'll also be interesting to see how things shape up with the new SERP redesign by Google.

Keep us updated!

Thanks,

Gerry

Thanks for the response Paddy,

I posted a similar question about OSE not too long ago and received a similar response (about looking at the mozscape update). I suppose that my only issue is that I'm really not seeing the new links generate in the established section, even after an update.  I've been doing a lot of work in reaching out and developing new links from good sources, but I want to make sure I can see the results/data from all of the link building.

Thanks again!  Cheers!

What is the difference between a "Just Discovered" link and an "Established" link in OSE? How long does it generally take for a just discovered link to migrate in to the established link section?  Are there other parameters that need to be met before a link can be referred to as established?

Sorry for all the questions in one post, but I've had the same "just discovered" links in OSE for quite some time and have yet to see them migrate over to the "established" link section.  I was hoping that when these links become established that it would help improve my site DA.  Can  anyone shed any light on this issue or have any other comments?

Thanks MOZ!

Thanks Joel!  I've bookmarked the Mozscape API Update page.  That helps a lot.

Cheers!

Hi Anthony!

These are all great responses to your question.  It's funny that just yesterday I was researching this very topic for my own company and came across this post which shed some light on the subject as well.  It'll also be interesting to see how things shape up with the new SERP redesign by Google.

Keep us updated!

Thanks,

Gerry

Hello Moz,

I was wondering if anyone knows how Moz goes about updating their OSE data?  I've been doing some link building that past couple of weeks, and I notice that the number of "just discovered" links will update every time I gain a new link, however, the "Linking domains" number doesn't (or maybe, rarely) update.  I've checked through the "Linking domains" list to see if the link is there, but none of the links I've just recently obtained have shown up under that metric.

Does anyone have any insight on this or is anyone experiencing the same issue?  Thanks for reading!

Thanks Joel!  I've bookmarked the Mozscape API Update page.  That helps a lot.

Cheers!

What is the difference between a "Just Discovered" link and an "Established" link in OSE? How long does it generally take for a just discovered link to migrate in to the established link section?  Are there other parameters that need to be met before a link can be referred to as established?

Sorry for all the questions in one post, but I've had the same "just discovered" links in OSE for quite some time and have yet to see them migrate over to the "established" link section.  I was hoping that when these links become established that it would help improve my site DA.  Can  anyone shed any light on this issue or have any other comments?

Thanks MOZ!