Anyone have any insight on phone number tracking issues?

[GalcoIndustrial]

I suppose this is somewhat of a stretch for SEO, but probably still falls under the Search Marketing umbrella. My ecommerce site issues a specific phone number to the user based on the referral path they used to get to the site (i.e. Our print media will have #A printed on it, while users that find the site via Organic Google Search will see #B, and etc... for other referral paths).

Recently, we've seen a fairly significant dip in phone calls via the Organic Google Search telephone number. We've tried troubleshooting the issue and there doesn't appear to be a programming issue and our sales numbers do not reflect the change in call traffic.  However, we have noticed that when visiting our website via encrypted.google.com, our default web number is being displayed, rather than the intended Organic Google Search telephone number.  Do people still use encrypted.google.com?

The dip in the phone traffic began in February and had continued to drop through April.  Has anyone seen anything similar or possibly dealt with a similar issue that you can offer some insight on?  Any help would be greatly appreciated.

Thanks in advance!

[David-Kley]

What is the code you are using to exchange the numbers, or is it hard-coded on each page for tracking purposes?

Is this the same number that is listed on citation sites, and directories?

We use tracking numbers, and use tossible digits as the vendor.

[GalcoIndustrial]

Hi David, thanks for getting back to me so quickly!

We're mostly just using JavaScript to exchange the telephone numbers and cookies to keep track.

Essentially, we would use a different telephone number for each directory/broker-site/search engine/etc... that we saw significant traffic from (enough traffic to warrant a unique telephone number).

[David-Kley]

I would recommend using tossible digits then. Each number is only a few dollars a month, and they have an on site tracking system which allows you to see all calls, with dates,  call duration, and time of call.

Another benefit is you can enable email tracking, which sends an mp3 of the phone call to the email(s)  of your choice once the call is over. Very affordable, excellent features. I think this would work better for what you are trying to accomplish. We have used them for 3 years now with no issues.

Hope this helps!