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Thanks Miriam, that's really helpful. I'll be digging into all of this and come back to this thread if I have any notable updates to share!

My typical advice to business owners near the borders of a larger city they serve is to be honest about their physical location, but build relationships with/content surrounding the larger city. Your case is different, in that you are half-in/half-out of both cities. The client's physical address is in Racine, as attested by the Google Business Profile, so this is how I would most strongly market and identify the business. Racine has more than 2x the population of Mount Pleasant, so it is definitely your bigger client pool. So, unless I'm missing something about your client's client base, I'm guessing the majority of your efforts on and off the website will be optimized for Racine. Without a deeper dive into the client's scenario, I'm not sure what you should do about Mount Pleasant. It has a pretty good population of its own and it would be good to reach that audience. But, I'm wondering whether it would be better to leave that geotargeting to PPC rather than the website, if you're trying to make the biggest push for Racine. You only have one office you're working with, so I'm not a fan of optimizing the site for both without a creative plan to make it reasonable to do so. So, I think the ball is in your agency's court to deeply review the scenario and decide on the best way forward for consolidating or dividing optimization. Good luck!

Good morning and Happy New Year! Either way or both, with the internal links, is fine

Thanks so much Miriam, helpful as always! Do you recommend that the website links on the practitioner's citation point to the homepage of the site, or should they point to the doctor's biography page on the site? When you mention automation, do you have any particular service in mind? We happily use Moz Local for the main office location, is it also well-suited to manage practitioners' listings? Maybe they need to be created as separate locations?

Have you consider using tools like Moz Local, Synup, etc If you prefer to do it manually Create a list of Business Name Variations Phone Number Variations Address Variations Website Variations Then do a " " search in Google. eg: https://www.google.com.au/search?q="business"+"123456"

So glad to help, and wishing you good luck!

You're very welcome! So glad that it helped.

The structure of a website or a blog is of great importance for its chances to rank in search engines. In my opinion, there are two main reasons for this A decent structure makes sure Google ‘understands’ your site. A decent structure makes sure you do not compete with your own content. Site structure is only one aspect of SEO. All the different aspects of SEO, like content writing, keyword research and even technical SEO, have to do with site structure. All the different aspects are closely related to one another. Keyword research Proper keyword research will help you nd out what search terms are used by your audience. And this is of great importance. Optimizing for words that people don’t use, doesn’t make any sense. In order to perform your keyword research well, you’ll have to get inside the heads of your audience. So, for Example, you have a design agency and you need to research for a topic like Wordpress, Web Design, Woocommerce Design, Shopify and so on. So let's take "Shopify Design" as the main topic, let's assume you have been developed a lot of project about it, and you want to rank your portfolio. In that case, you create a category page called "Shopify Design" and inside of it you can use subcategories like Furniture Stores Shoes Stores Boutique Stores Pet Stores As your site grows, you might create duplicate tags and categories. When you have a category "Shopify Design", you shouldn’t have a tag page The same goes for single or plural; an article shouldn’t be in the categories ‘shirt’ and ‘shirts’. One of those shouldn’t exist. Pick single or plural and stick with it for all your category and tag terms. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrongly, it’ll break things. Why optimize your category pages? There are two main reasons why you should focus on optimizing your category page: 1 Category archives are landing pages Your category archives are more important than individual pages and posts. Those archives should be the rst result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that are going to be gone a few weeks/months later. 2 Categories prevent individual pages from competing If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing. Categories are used to create large groups within your site. They bundle content that has a similar high-level topic. Products or blog posts on your site should fall into a category (a shop category or a blog category). Tags on the other hand just group content on certain topics together. Tags are not hierarchical. You can see them as an index of your site. They’ll not necessarily fall into a category. They can apply to products, but to other site content as well. In your case to be effective in your strategy you need to follow a herarqy Main Categorie ---> Shopify Design Sub Categorie ---> Furniture Stores Single Project  ---> Project X optimized for a long tail keyword You can use the tag with a different approach An example could be minimal desig typographic desig color full I hope this info can help you.If my answer were useful don't forget to mark it as a good answer Cheers

Hi Foothills! Good advice from Donna, and I highly recommend that you go through Joy Hawkins article http://www.joyannehawkins.com/the-proper-way-to-deal-with-duplicates-in-google-my-business/ with fine toothed comb before you make a move in any direction. The article does a super job of explaining deletion, merging, etc. and links to another resource for understanding moving reviews from one entity to another. I believe it will be exactly what you're looking for!