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Patrick  -  Great response, really appreciate the effort you put into that and the solid strategy.   I do have a spreadsheet where I've mapped each page and related analytics, i.e. traffic to each page over time, meta tag info, PR, age, url, etc, and very few are driving any significant traffic so those are easy decisons.   The few that ARE getting some decent traffic just make me think it's worth any temporary slippage for longer term benefit of being better optimized, presenting a clear theme for each page for both visitors and search engines.  Knowing I'll retain 90% of the trust/authority by doing the 301 redirects makes it seem clear that's the right call. I've added several of the link references you included in your response to my reading list for this week, they look like great resources.   Thanks!

Thanks (again)! I have one campaign that has 175 keywords in Keyword Rankings, and I'd like to trim 25-50 of those out.  What is the smart way to do that? Should I download all the keywords, delete them from Moz, eliminate those that I don't want in my Excel spreadsheet, then upload the remaining ones again? Is there a way to do this within the Moz interface, rather than downloading? If I do delete and reload, won't I lose the history that has accumulated with those kw's? Mike

Thanks Abe.  I'll set a reminder to check it again next Friday and see how it looks then. Appreciate your response! Mike

Hi Michael No problem! Glad to hear everything worked out - if you need anything else feel free to let me know! Take care!

Absolutely Michael! That is what this community is all about Yes if you read carefully in the Keyword Difficulty and SERP Analysis tool page, it states... "Enter keywords to see keyword difficulty and Bing search volume." Even though you have the "Google" selected in the drop down. This had me very confused for a while until I emailed Moz and they helped me understand better how they are gathering the data. It is limited due to the amount of information Google's API allows Moz to access. Unfortunately we can only blame Google for that! haa haa! Good luck and always keep learning!! Puit0Tc