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All of those subdomains should have a robots.txt file that disallows the search engine from accessing them in the first place. In that sense, it doesn't matter which you choose for SEO. Or am I missing something?

Nobody can answer this question without seeing your code. Can you share the site? Maybe by private message?

Hello Adam,

Screaming Frog should give you the full URL. If you're not getting it something is wrong and you should contact their Support team.

If you're talking about Google Analytics, which tends to do that, try this fix:
https://splitter.uservoice.com/knowledgebase/articles/178552-how-to-show-the-domain-part-of-a-url-in-google-ana

Also, both pages have similar metrics. Yours has higher page authority because you have far more internal links (mostly from those paginated pages, which are very low value internal links). Your competitor has higher domain authority though.

Neither page has any external links found by Open Site Explorer. In addition to figuring out the pagination for your site as a whole, I would work on getting a few high-quality, organic links into that page. Here's an idea:

Write an awesome article about Home Organization Strategies and pitch it to some Home Organization blogs that rank well on Google. Only place it on 1 site though. This is not an article distribution situation. Place it on the highest quality site you can get it on. I'd start by pitching it to the top three, wait for a response, and then move down the list.

This article should be about Home Organizing Strategies in general. It should mention several great ideas that have nothing at all to do with this page, other than being about organizing and/or storage. However, ONE of your tips should be about storage containers, which will give you the opportunity to provide a meaningful, helpful link to this page. Don't use anchor text. Just the domain name or "click here" will do.

You don't need many external links to this page to compete. It's a category page, and your competitors don't have a lot of links into those deep category pages either. So don't go overboard. If it works and you move up a page or two, don't assume that repeating the same tactic will make you rank even better if you do it over and over again. There are plenty of other eCommerce link building strategies and tactics you can use.

Becky,

Your competitor uses a javascript framework of some sort to change the products on the page when you click pagination links. There is only ONE page, as far as the URL is concerned (the only think that changes is addition of #2 in the URL, which isn't considered a new "page") by Google.

There are pros and cons to this approach, but the cons can be alleviated with solutions like those discussed in Built Visible's guide to javascrpt framework SEO.

On the other hand, your site uses standard pagination in which each paginated set is a new URL. There are pros and cons to this as well, but the way you have it set up will magnify the cons. For example, each paginated URL has their own self-referencing rel = canonical tags. This is fine, but if you're going to allow them to represent themselves as completely new pages, you need to get rid of that SEO text at the bottom of all but the very first page. Otherwise it's duplicate content.

Furthermore, I would mark all paginated pages with a Robots Noindex,Follow tag so they don't bloat Google's index.

Can you share a link to a page with the code? You should use @id to indicate the URL of the entity being defined by the Schema. I think it's OK to have multiple @id's per page, but I think you should only have one per "node" since each node is identifying and defining one entity.

If the problem has to do with the same @id being used several times on the page, you may want to look into @base, which I think would allow you to specify the @id of the entity once for the entire page: http://www.w3.org/TR/json-ld/#advanced-concepts

Note: I'm not a developer. I have implemented Schema on several sites using JSON-LD, but only have a basic working knowledge. If you share the code perhaps it will be easier to assist you.

Hello Taysir,

I don't like the suggestion of trying to rank for similar searches. That smells like "bait and switch", and would probably lead to poor user-engagement metrics, which would eventually harm your rankings across the board.

Creating demand for new products and services is always a challenge. You have to get out of the pattern of thinking about keywords and start thinking about personas and topics instead. You'll be writing very early buying-stage content for each persona. This is content designed to drive traffic from people who might be interested in what you have to offer, but don't know about it yet. Here are some examples without me really knowing enough about the product to give "real" suggestions:

Persona: Style Focused Samuel
Interests: Fashion, style, celebrity culture, music
Topic Idea: The Footwear Style Guide for 20016
Details: Contact publicists and send free samples to celebrities and athletes. Show pictures of celebrities, fashionistas and others pushing the trends of footwear. One of the several different "trends" to look out for will be your clients' innovative shoe product. Publish this on a shoe/footwear or fashion blog if you can.

Persona: Price Conscious Carroll
Interests: Family, budgeting, jogging
Topic Idea: Saving Money on Kids' Shoes
Details: Kids wear out and grow out of shoes constantly. Here are a few ideas to keep kiddie footwear expenses from breaking your bank. 1. Once-Upon-a-Child... similar stores. 2. This "innovative" shoe product that will lasts for years, guaranteed (again, I know nothing about the product so...).

The idea is to introduce them to the product and brand by means of addressing their interests and concerns. If you get them to your site, offer a freebie, discount, premium gated content, or something else worth providing their email address for.

Step 1 - Identify the audience segments most likely to be interested in this new, innovative product.Step 2 - Create an audience persona for each of your major segments (2-3 typically). Include things like what they are interested in; where they currently go online to read, watch, socialize and shop; who influences them online; etc...
Step 3 - Write content that both addresses their needs/interests while at the same time featuring this brand and their new footwear product. Preferably, publish the content on a site you have identified as a place where this segment hangs out online (e.g. Jogging forums, fashion blogs...) to reach an audience much bigger than you would by publishing it on your site. The content should try to get them to the site though - usually by peaking their interests for more information, or offering them something of value.
Step 4 - Collect their email address when they come to the site.
Step 5 - Nurture them to a purchase over time through email offers (premium content, discounts, freebies...)

If you need to create demand for a new keyword search, just use it in the content, press releases, etc... and over time some search volume should start to creep up. In the meantime, don't let that keep you from driving qualified traffic to the site with persona-based topic research.

Good luck!

If your "brand" is going to be "Region Family Holidays" then an EMD is fine. Just make sure you're branded that way, and try to cultivate a variety of natural backlinks.

If your brand is "Acme Travel UK" and the site is regionfamilyholidays.co.uk then you'll be fighting a losing battle.

Hello Deacyde,

As you've probably guessed, this is a difficult question to answer without actually seeing the site and the content in question. However - generally speaking - it is best to consolidate your efforts on fewer pages.

Related to that, even though there aren't any other "synonyms" that produce much traffic, making sure you are writing about the topic in a natural way, using related words, synonyms, co-occurrence words... should help.

Links are often the big factor in cases like this, all other things being equal. I assume these pages have content that would entice people to link to them?

Hello Kavit,

I would suggest putting unique Title tags, meta descriptions and content on those pages. They are very thin as it is, and all of the content is boilerplate.

There are 57,100,000 results on Bing for: "Search for an Australian Business, Government Department or Person" which is the content on the home page you shared.

There are 60,600 results on Bing for: ""There was a table set out under a tree in front of the house, and the March Hare and the Hatter were having tea at it" which is the content on this page: http://wp-seospike-weblbl.naws-sensis.com.au/bing-seo-control/no-metatag.html .

And so on. I can see why Bing wouldn't want to add yet another thin, duplicate, orphan page to their index. My advice would be to build out those test pages with a design template and to put original content, title tags and meta descriptions on all of them. Then repeat your test.

Is there any chance of getting a URL for the domain in question?

Have you read this yet?
https://builtvisible.com/javascript-framework-seo/

What are the URLs like that you're asking Bing to index? Which is closest?

Hashbang
http://www.IWishJSFramworkWebsitesWouldGoAway/#!

Escaped Fragment
http://www.IWishJSFramworkWebsitesWouldGoAway/?_escaped_fragment_=

Base URL using Angular's $location service to construct URLs without the #! via the HTML5 History API http://www.IWishJSFramworkWebsitesWouldGoAway/

I know this doesn't answer your question, but hopefully it will get the discussion started.

Hello Anirban,

Just because you implement the markup does not mean Google will show it in the SERPs. This is true for breadcrumbs, product markup, events and more.

Also, it could have something to do with the drop-down navigation embedded in your breadcrumbs. You may try removing that to see if you get the breadcrumb on mobile.

Hello Anirban,

I did not see any breadcrumbs or breadcrumb markup on that page. The source code has a section for it, but nothing is inside it:

Hello Craig,

When I go to http://www.mangofurniture.co.uk I see a Rel Canonical tag referencing this URL version of the page: http://www.mangofurniture.co.uk/home.

When I go to http://www.mangofurniture.co.uk/home I am redirected (301) to http://www.mangofurniture.co.uk.

This has the effect on Googlebot of being an infinitely looping redirect.

The solution is to change the Rel Canonical tag on your home page to be http://www.mangofurniture.co.uk by removing the "/home" directory on the end.

Hello Kory,

How many products per page are you showing visitors? 12? In my experience, shoppers prefer to see more products on fewer pages. The best user experience would be to see them all on one page with more products progressively loading onto the page as the user scrolls down. This would be a "View All" canonical situation, which Google suggests for fast-loading websites.

Since Magento isn't particularly fast, and because you have a very large catalog, I wouldn't advise a "View All Canonical" in your situation. However, you could certainly load more than 12 products per page. You could double that and cut in half the amount of paginated pages Googlebot has to load in order to find all of the products in each category.

Another thing I recommend is putting static category introduction content on the first page, but not on subsquent pages, and to customize the Title tag on all pages by adding in the page number. These two things cut down the duplicate content risks.

And of course keep rel next prev and your Noindex,Follow tags on paginated pages.

All set?

Hello Lawrence,

I think this is a question best asked of the Cloudflare support team, but don't be surprised if they blame it on your host. Here are some folks having similar issues. Let us know if you find something out that could help others in your situation in the future.

Good luck!

Hello Heahea,

1. I would agree that you should go with the Superpages option: Name = Name of the Location

2. I would go with Organization Schema Type using JSON-LD script, as outlined here:

https://developers.google.com/structured-data/customize/social-profiles

I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:

https://schema.org/Organization

This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script:

If they want to keep those "tab content" pages as their own indexable URLs to capitalize on long-tail traffic and provide a more targeted page then I would advise making them separate landing pages instead of "tabbed" content URLs. If they want that content on the product page then I would advise embedding the content on the product page without the use of these external URLs. It sounds like they want to have their cake and eat it too?

Hello Scott,

I am confident you will find the answers you're looking for here. However, I have a foundation question first. Why don't you just use hidden divs (display none) and simple javascript to allow the user to select which tab they're viewing without loading a new page or URL? Lots of eCommerce sites do this on product pages.

Google may give less "weight" to the content that isn't displayed by default, which is typically everything but the main product description tab (e.g. specs, additional features, shipping...). In most cases that's fine. But if you're worried about it you could always set the default to display all divs, and then IF they have javascript THEN collapse all but the main product description div, at least UNTIL the user executes javascript to display a div by clicking on a new tab. Make sense? It's the same end result, but done sort of backwards so all users with javascript turned off will by default see all of the content in-line instead of tabbed.

We can get into things like AJAX or Angular.js and other javascript frameworks, but that would definitely not be the optimal way to handle things in most situations.

Hello Claire,

From what I have observed Google seems to give a boost to fresh content, or even re-freshed content. I have seen this effect in the following situations:

• When updating the publish date on the page- When updating the last-mod date in the sitemap
• When refreshing a page WITHOUT updating the publish date (though I don't know if the dateModified tag was updated.)

As for empirical data, none that anyone is willing to share publicly. But this is a real effect that has been seen over and over again by myself, and several people I trust. Take it for what it's worth, but going back through old content and looking for ways to improve it, bring it up-to-date, and ensuring the last-mod tag in the sitemap gets updated is a very good use of your time as a marketer.