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I should clarify: Screaming Frog is not a monthly fee, it's annual.

Yes it would, every hop leaks link juice, bing will not pass link juice thought 2 hops at all. http://thatsit.com.au/seo/reports/violation/the-redirection-response-results-in-another-redirection As for .org and .com. it does not matter. What does matter is how you handle googlebot when it comes to your site? Youy should send googlebot along with USA users

I have thought about this, it would not be too many companies that would do this, one there is a cost in doing so if you are a small company, also there is a huge risk if caught doing so, I am sure that the costs of getting caught would be huge.

This is an important decision and one that should not be rushed. The most important question is the one which Irving asks, why exactly is this change being considered? More specifically, what is the problem you are trying to solve or the benefit you wish to gain by making this change? The response to the above question will help us better respond to your need. Generally speaking, the reason to keep the site together is the PR from all your pages work together to raise the Domain Authority. By splitting your content into two sites you will have two weaker sites rather then one stronger site. A few other disadvantages: you may have additional expenses for SSL, trust badges and other software which is domain licensed you will have the work of maintaining two sites rather then one you will have software configuration and work such as maintaining cookies or information / logins between sites The primary reason for separating the content to another site is they cover unrelated topics. If you had one company with two unrelated product lines such as vitamins and computer hardware, you would likely want to serve the content on two separate websites.

It's not blackhat SEO, and it's very common to create separate domains for the means of SEO. You can even use the same IP address (so you don't actually need a new host or new IP) and the benefit is still there. While it does help if the domains are hosted at separate locations, it isn't necessary. Any of the articles that do belong on your company blog should be on your company blog. Everything else can go on the secondary domains. Just be sure that you develop the domains as you would your flagship website: with quality and attention to detail. Otherwise they serve no purpose other than for your SEO (no value to visitors) and they could be considered as grey/black-hat SEO. Your secondary domains also become guinea pigs. You can test new services or link building ideas on them, and if they lose their rank, it certainly isn't good but it's not going to hurt your main domain. It's a layer of abstraction that will both protect your main website's SEO and allow you to start building case studies. Personally I like to get whoisguard to mask the registrant of the domain, separate them all on different servers, and try to make them as unique as possible. (Tough in a specific industry, though..) I'd recommend you did the same. Let me know if you have questions about this! Cheers.

The plain old simple fact about deleting twitter accounts is that you will lose followers and potential opportunity to shed some light on your brand and service (no to mention build some pretty solid links to great content). The idea in having foreign twitter accounts is to be able to adequately represent the locals in their own language, destroying the language barrier and bringing everyone a warm fuzzy. So take a good look at your referral sources, conversions from twitter vs the amount of time and energy your staff is taking to manage all these accounts. That equation should spit out a suitable response. That being said my two companies have 1 twitter account each and employees are able to create their own and tweet as they wish (within reason) we have been able to get followers from most developed countries and tweet entirely in english, with a smattering of foreign words here and there. in the end your analytics and referral data should be more than enough to answer any questions of effectiveness you might have. Raven tools (and soon SEOmoz) has some potent Social Tracking / Social Mention features, maybe take a look at those as well.

Good question! In my opinion, A/B and multivariate tests are a good way to increase bounce rates. Often, adding a few images, adding bullet points, breaking up your text in smaller paragraphs can help decrease bounce rate. What you should keep in mind, though, is that different kind of traffic tends to have different bounce rates. So facebook, twitter, digg, stumbleupon ... normally have quite high bounce rates. The same goes for RSS feeds: if people suscribe to your blog, often they will come to your page just to read the one article, without browsing your site. It can therefore help to include links to other parts of your sites, related blog posts, and with a call to action in your blog post. For reducing bounce rates of Google (or other search engine) organic traffic, you should aim for page titles that relate to the content of the page. When someone clicks on a search result, they will at least have read the title. Now if your h1 is very different from that, chances are, people will leave your site right away, assuming it does not offer what they are looking for. The same goes for PPC. Make sure your ad copy matches the landing page. In order to achieve this, split your keywords in different ad groups, according to the topic. Then tailor the ads towards the keywords and the landing page. PPC also allows you to run a lot of experiments, so take advantage of this and apply what you learn from it to other areas.

Thanks for the clarification. It sounds like you have created island pages specifically for your campaign. The island pages are contained on your site and link to your site, but you cannot move from your site to the island page unless you either know the URL or enter the proper Google/Bing search. A few things to consider: you can include your island pages as part of your site. If the pages are well written, have good content and otherwise add value to your site, I would recommend including the pages in your site's navigation or otherwise making them accessible. you could have valid reasons to exclude the page from your site. I have a client who has a page designed to address a negative publicity issue. The client does not wish the page to be reachable from his site, but he wants it to appear in SERPs so if a search is specifically designed to locate negative information about his company, that page is found and the story is shared from the company's point of view. If you use a CMS or otherwise offer a site search function, you need to make a business decision whether to exclude this type of island page from site searches. IIf you desire this page to be indexed, it is then critical an updated sitemap is offered to search engines. While a site with solid navigation does not need to submit a sitemap at all, a site with island pages is dependent upon sitemaps if they wish those pages to be indexed. I was wondering if Google (in particular) would punish them for not being a big part of the main site structure. The site isn't punished at all. The pages would not be indexed unless they are either included in a sitemap, receive an internal or external link which a crawler can read, or otherwise is made known to search engines such as social media links. Clearly if the page is included in a PPC campaign the page is known by Google/Bing, but they keep their PPC and Organic searches separate. To the best of my knowledge a page is not indexed based solely on a PPC ad.

I think it depends how many explanations you need to put in and how long they are or how the information of more explanation needs to be compared to the other information. Plus, you have to factor in how flexible your site is, coding-wise and what your team can accomplish. Opening the link in a new window is great when you have a few things as it's easy to code. Plus, it's important to have in a new window if there's information the customer needs to compare from the explanation. (Like Rene mentioned, sizing charts for clothing.) You can also use a hover to show the information, but I'd only use it if the explanation is super short, like say a definition. The third option is having the page expand with the information when they click on it. Of course, this option will be the most technical to code.

I agree with all of the above comments. The only reason I'd use a subdomain would be for a members-only area or support section that you don't want ranked or indexed.