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You have to find the right balance for your site and what works for both users and rankings. When thinking about text for your website header to explain who you are, you'll want to think of it as a short blurb. I wouldn't write more than 150 words and be very precise in what you want to rank and tell your users. Less text means less of a big block and might ease a lot of your aesthetic concerns. As Mark Twain said, if I had more time I would have written a shorter letter.

You should have a mix of both. Searchbots cannot "see" images (which is why you give them alt tags to help.) Some of your customers are visual learners and will benefit greatly from your images, and others will be text readers and need text. If you don't say what your company does, it makes it extremely confusing for both customers and searchbots. Don't assume people know what your business is about.

Putting up a notice on the homepage and allowing users to go in and delete their information is great. I'd definitely set a time limit on that based on how often the majority of users come to your site, say if you know your return customers come back every month than you leave it up for 30 days, if it's every 3 months, you leave it for 90.

I'd be very clear in the copy what you're doing with the customer information and insure their privacy and respect of their information. If you're migrating that information to your other site, let them know. If you're deleting it, let them know to.

Same with the email newsletter people. Send them a notice via email and let them know about the site closing, what's happening with customer accounts, and if you're moving their emails to another newsletter. If you are, you might consider having them re-opt in for that newsletter.

After the time period, I'd 301 redirect it instead of building a 404 page. This is going to be better for your SEO and the vast majority of your customers will already know that you closed the site and that they could visit your other site. 301s are permanent redirects. They are valid as long as the file that redirects them is live on the web.

Having the same anchor text on every link does look funny to Google. Will they penalize you? I don't know. But it does look like you're linkbuilding in a specific way. It's better to have a variety of anchor text because it looks more like natural links as that's what humans would do if you weren't telling them what to put there.

That said, while directories do still provide link juice, the signal from them is not as strong as it once was. Identical anchor text from directories may also be treated differently due to the submittal nature of directories.

So you're definitely going to lose rankings for your major keywords if you take away the information that explains what your site is about. You should work to make this text both friendly for your users and Google's bots. I'd work with a graphic designer to put it somewhere else, say nearer to your header. And I'd work on optimizing what you want to say about the company.

Will you be selling those products on your other site? Are you wanting to move the subscribers and account holders from one to the other?

I found this one. (Haven't used it, bu it looks like what you need!)

Please have your client contact our Help Team help@seomoz.org, and we can see what we can do.

100 links sets off the "too many links" warning. I'm not sure if the Add This app links are nofollow or not. Read Dr Pete's post on Too Many Links and what this means and what matters for you.

I don't think there's a standard, but I definitely agree that you don't want too many words as scrolling can get a bit much. 328 is the limit of words allowed in a text message that you email someone. That would be a good guideline to start with.

I'm betting you got hit with Google's Freshness update. Are those minor site links new pages? Do they get updated with content more frequently than your major ones?

The first step is getting people to open it, I'd head to CopyBlogger and check out there How to Write Headlines articles.

Hey everyone!

We are looking for new ideas for some upcoming webinars here at SEOmoz.  If you have any ideas please let us know!  Ideas can be big or small as we are looking to expand these webinars into a variety of areas and niches.

Additionally, we are also looking for speakers to give them. I'd love to find people that are amazing, but haven't had the audience before. Please keep in mind, we're aware of all the big SEO names, so no one needs to suggest Matt Cutts

Thanks!

If rankings are your motivation, you're better off optimizing your site for mobile using media queries and getting more hits that way than building an app. I'd definitely measure your mobile traffic to see if the effort is even worth it for your customers. Personally, unless the app is doing something beyond displaying your site with all the features it normally has, I don't think there's any reason to create an app, and I think a lot of people have gone a little app crazy with mobile tech.

This is likely your problem:

Redirect permanent /spanish/ http://www.meliacaribetropical.com/es/index.html

Change to:

Redirect permanent /spanish/ http://www.meliacaribetropical.com/es/

Your first one was saying that anything under /spanish/ should be directed to /es/index.html, which then was adding /index.html to all your other rules due them calling both the /spanish/ folder rule & their unique one.

For every campaign, you'll have to reload the list. Sorry!

You can always head over to our features request page and put in a request.

Do you know if it's actually ranking? If it is, make sure that your sitemap has the proper header which identifies it as an xml sitemap. You obviously want Google to crawl it, but if you don't have the proper header, it will treat it like any other page and you might rank for it. You can also put a "noindex, follow" directive on your sitemap, which will crawl it, but not index it as a SERP.

I'm assuming they're enforcing it when they come across it and feel like enforcing it. But I haven't seen any official documentation. (BTW, Facebook also has rules against giveaways, and as we know, they happen a lot.) Not that I would ever encourage anyone to break the rules...