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Great list! Can you explain the importance of HTTPS and using a CDN? Are these factors really that important? If I change my site to HTTPS how should I handle redirects? Thanks

No problem, its actually really easy: https://www.google.com/webmasters/tools/googlebot-fetch Once you have selected your account, add the URL and then submit to index. I would do the homepage first and for that page, use the "Crawl this URL and its direct links" option. Then for the subpages do the "Crawl only this URL" option. It can also help to do the "Crawl this URL and its direct links" for any of your top level menu items to help speed things up. "For example, i just checked a page and saw that some images weren't being indexed." Does your robots file allow specific access to those pages? If not, here is how you can set it to do so. This will also allow Google's partners to access your images. Add this to the bottom of your robots file: User-agent: Googlebot-Image Allow: /images/ User-agent: Adsbot-Google Allow: / User-agent: Googlebot-Mobile Allow: / User-agent: Mediapartners-Google* Allow: / Sitemap: http://www.YOURSITEHERE.com/sitemap.xml

Turns out I wrote a post that expanded on this idea of keyword themes: https://moz.com/blog/keywords-to-concepts Hope that helps! Best of luck with your SEO.