Questions
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Feefo customer reviews for SEO
Hi Kay, Using third party sites such as Feefo to collect reviews is still good practice. You can collect reviews on both your overall service and individual products with them. Their full integration looks like the best method. As well as that, JSON is a little easier on your website so won't affect your page speed. It's usually a little easier to integrate as well. When you use Feefo as well you can mark your site up with schema markup and include your reviews to become eligible for organic stars. Hope this helps!
Intermediate & Advanced SEO | | emily.smith0 -
Robots.txt advice
Never seen this, doubt it's any useful as this isn't part of any search engines recommended statements to use. I don't think this would have any impact on what search engine robots would look at as it's not a statement in the robots.txt documentation.
Intermediate & Advanced SEO | | Martijn_Scheijbeler0 -
Social in SERPS
Agreed. Google announced earlier this year, that they are supporting markup for social media. This will help show social profile information in the Knowledge panes in some searches as well as ensure the social profiles are shown in SERPs. The link below has instructions for formatting and publishing the proper markup code: https://developers.google.com/webmasters/structured-data/customize/social-profiles After a quick review of the code snippets, it should be fairly simple to implement. Here is a snippet example: http://schema.org/Organization"> http://www.your-company-site.com"> [http://www.facebook.com/your-company](<a href=)">FB [http://www.twitter.com/YourCompany](<a href=)">Twitter You can specify these types of social profiles with the markup but Google may not show other social profiles at this time (yet): • Facebook • Twitter • G+ • Instagram • Youtube • LinkedIn You can use this markup to override the information Google finds automatically, but you can't specify not to list a social profile. To verify that your markup is well-formed and can be processed by Google, paste the HTML source of your marked-up page (or just the
Social Media | | TammyWood0 -
'?q=:new&sort=new' URL parameters help...
If Moz is crawling them it implies that somewhere in the source of your page you are linking to these url's. Try crawling your site with a tool like Screamingfrog & check which pages are generating these links. Then look in the source of the page - it should be somewhere in the code. It would already help if you would put a canonical url like http://www.example.ch/de/example/marken/brand/make-up/c/Cat_Perso_Brand_3 on the page. Dirk
Intermediate & Advanced SEO | | DirkC0 -
Href lang tag - do I need it?
Hi Gianluca, Is that only if your site utilizes sub-domains or would it be the same if you utilize a sub-folder structure?
International Issues | | Ryan_Henry0 -
Site migration 301's list on Apache server - when do I take the old migrated URLs off our 301 list?
Litextension can help you solve the problem of Site migration 301's list on Apache server
Educational Resources | | OrioleOriole34560 -
Heres a puzzle for you... Htags on left hand nav for ecomm category pages
Hi Kay, I saw the screenshot and yes, I would recommend making space in your page design so that you can have a unique H1 (main heading/the most important headline) properly created for each of your pages. The H1 not only helps the search engines figure out what a page is about, but how a page is structured as well. The same goes for screen readers. This is why it is still best practice to make the H1 the main headline of the page, vs. a navigational element (with one unique H1 per page). While the importance of using a keyword-rich H1 has declined over the years as a page ranking factor, it still carries some weight. That said, when writing H1s (and title tags), it's always wise to consider what will be most helpful for the user. (And that is often if not always the same thing that is helpful for the search engines!) I agree with Andy that on an ecommerce site, if the heading for the page is a product name/type (or contains the product name/type), then this usually makes a good H1. I also agree that you should place it in the main body of the of the page, not the navigation. (Usually the tag is placed right after the opening tag.) I partly disagree with him that this shouldn't be a copy of a the title tag. I've found that using the same copy for the title and H1 tags (for the same corresponding page) is good for the user experience, and can reduce pogo sticking. So when the user clicks on a title in the SERPs through to a page with the same heading, it is obvious they found the right page. They clicked on the search result they thought looked good, and this page is obviously about the same thing... this is the page they want. Does that make sense? If using the product name/type for the H1, though, will not give you a compelling title tag (or a super short one), I would recommend sticking with the product name/type for the H1, and incorporating the same copy into the title tag (i.e., adding on to it, which could be as simple as adding your brand name). I hope this helps! Christy
Web Design | | Christy-Correll0 -
302 redirects, canonicalise or redirect (301)?
Thank you Ethan, Yes I will recommend a 301 redirect to the I.T. guys, but I do think that my I.T. guys wont like me much Please can I ask - why would I need to create more content to canonicalise it if I already have two url's? Would I not just add code to both pages? If the page 1 url exists and temp redirects it to the page 2 url, would I not just add code to both pages? Or if I add code to the page 1 url, would it be exactly the same to the other variations? Please teach me this as I will need to explain it to the I.T. dept as this was there recommendations. I think I will most definitely need tech help moving forward! Thanks a lot for your time!
Web Design | | eLab_London0 -
0 status codes
Hi Kayleigh, Like Patrick said, just try to recrawl these pages. I assume that will fix the problem. If that still gives the errors I would make sure to try it again with adjusted speed. Some servers automatically block crawlers (IP’s) that give a spike in there server requests. Screaming Frog can easily trigger this (happened to me aswell). You can set the speed under configuration. If you give this a try I would go with one thread at a time and 0,5 URL’s a second. That worked for me. When it was a block it could be needed to get your IP address unblocked before you try it again. Good luck!
Getting Started | | Bob_van_Biezen0