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Hey Not always easy to answer these questions in general terms. Your national keyword indicates how relevant you are for this product / service / widget for non local search queries. Your local keywords indicates how relevant you are for this product / service / widget for local search queries. If you have lots of local competition then you may be stacked behind others that are closer to a given location in the search query (or the user could be closer to the competitor than to you). Lot of assumptions here. Lot of moving parts as well. Location targeted. Organic or pack results. Location of user conducting the search. Local intent behind these keywords. Caveat - It is often hard to advise on these issues with all the information but in a very general way like this it is incredibly hard to give truly accurate and insightful guidance. Hope that helps! Marcus

Hi there! Kristina from Moz's Help Team here. Yes, you can add/delete/change the competitors associated with your Campaign any time by clicking into the Campaign Settings section and scrolling down a bit. Here's a screenshot of where to find that section: http://screencast.com/t/cvqhQmcd Please note that once you've added new competitors to your existing campaign, information won't start tracking on those new competitors until your next weekly campaign refresh occurs. I hope this helps, but please let me know if there's anything else I can assist with. And, as always, you can reach out to our team with any product questions in the future by sending a note to help@moz.com Have a great day! -Kristina