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Sorry for the long delay I have been away on vacation. Your response is very valid and indeed in our generated string we do also include product titles,  however since changing the order of the aspx attributes our sales have taken off. An issue we have is that we have many products which have very slight variations in name and come up against the the URL too long issue to give real keyword rich titles.  We choose to use the attributes to make sure that pages are visited by google on feeds to them, but then generate the title on the fly when the page is rendered.  This keeps the url nice and short for Google to locate but allows the spider to see the title in the url. The issue remains that Google are not spidering the all of the attributes but using just the first they come across even if it gives rise to duplicate feeds.  You would think that they would index using a sample with all attributes and then with individual attributes to make sure they gain the most content rich and valid results. We will now run a test to see if truncating the titles improves indexing or shows little or no improvement. I would like to think that this is fairly minor as long as the keywords are close to the start of the title string and hence if Google truncates for result display purposes users will still gain a rich experience.

Thanks this is great. I had seen this in my quest for information but I would still like examples of sites where json ld has been implement well.  I am trying to get things right first time with all the bells a few whistles and may be a trumpet as well.  It strikes me you can pretty clever in the way this is implemented and articles do not really give the same insight as well crafted in page code.

I'd like to add that there's a lovely Moz Academy video that covers this sort of competitive link analysis.

Thank you Patrick that was a great and very thorough response.  I have worked through the page improving links and key word popularity this has caused three of our pegs to move overnight to take P1,2 & 3. the major corporation we are battling do not have the key word we are promoting in their page.  It is a registered trademark so we assume they are promoting off page and feeding links.  How can we search for links to their page to understand what they are upto?  Any ideas welcome. Thanks peter

Thank you and yes we are doing that. We have requested a list of Google Proxies as many of the clicks come through them We are also looking for IP addresses that resolve to proxy servers. This is a manual task and the cost involved is reducing ROI. Sent real letters to customers last week for the first time in years. Fantastic response!!

Yes, it is good when there is a clear Google guideline to follow. I'm happy for your quick win!

I am enjoying every second.  Some would call me sad!!