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We are creating an entire new navigation with many new urls and and entirely new funnel from entry  through checkout.

We did a lot of on page optimization in the past  few months and we are using those urls for our future site but there are many more that we will continue to optimize.

Our goal in doing this site renovation is for increased conversion rate and easier navigation.

We are changing the site from .net to .com. Will that change the picture?

A site change won't cause any drop in rankings??

We just finished designing a whole new site that will hopefully convert better than our previous site and we are currently coding it. We are hoping to get the site out in the next month or two (or three!). We want to know what to expect in regard to our sales from SEO.

If you successfully launched a site redesign and your conversion rate improved, can you answer this question? How long will it take for my rankings to regain their initial ranking and then hopefully rank even higher?

Thanks for the response, Dana. I feel like if I'm more specific I will be a lot more clear. We are an e commerce site that sells trash bags, recycling bags, contractor bags etc. When the site was built (7 years ago) the entire site used the word "garbage bags".  Now we are trying to incorporate the word "trash bag" but so far the rankings for trash bags and garbage bags are dropping lower and lower...

Do you think that's because we are targeting more keywords and it's causing a drop in our original rankings?

I will be using street signs and road signs as an example to make it clearer.

We previously only targeted street signs and then we realized that there is another keyword – road signs - that has twice as much traffic (more competitive too). Now we are trying to incorporate both in our onsite SEO.

If you had a similar case - how did you work with this? Did incorporating the keyword help rankings go up for that word? Does adding another keyword to the mix make the rankings go down for the keyword you previously ranked for?

Thanks Keri for that information! I never realized that, I was looking for an objective review.

I'm doing research on the best distribution service to use and I came across this distribution service, http://www.onlineprnews.com/, which is considerably cheaper than prweb's standard level press release (I would be using the Search Engine Visibility package). Is it worth it for me to spend more on prweb? It seems like this site is very highly rated.

http://www.topseos.com/rankings-of-best-press-release-distribution-services

In general, would prweb be my best choice? Also, what do you think about the premium packages with the press releases? Is it really worth it to spend more to get more... (fill in the blanks).

Thanks!

The reasons we want to put one up is obviously for SEO reasons but since we are a small business with limited resources the higher ups are worried that we will start strong but slack off. Some feel that it's worse to start and not keep up the blog as it gives an unprofessional vibe to google and other users.

I maintain that I will try to keep it up to the best of my abilities and that it's better to have something than nothing.

What do you feel and do you have any experiences in this?

Thank you Chad for your thought out reply.

I just  joined a company as an in house seo. When I looked at their rankings I noticed a downward trend. How can I reverse that? I'm currently working on their onsite optimization, but is there anything more that I can do?

edit

Thanks David!

For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".