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I'm not aware of a way to do that using the Moz toolset. Try SEMRush. You can plug in the URL of your competitors and see their top keywords.

Hello / Bonjour.

It looks like you might have an awful lot of duplicate content (e.g. category pages, date archives) on the site. I'd try getting rid of that before deciding to switch domains.

Great question. Great discussion.

Matt Cutts very specifically said "if you’re using guest blogging as a way to gain links in 2014, you should probably stop" (http://www.mattcutts.com/blog/guest-blogging/). He didn't say "stop guest blogging altogether". Two different things.

Lizzie Borden murdered her parents with an axe. That doesn't mean axes should be outlawed for chopping wood. (Sorry, but it gets my point across.) As others above and elsewhere have pointed out, there are and remain very good reasons to guest blog. If you continue to provide value to your intended audience without trying to draw too much attention to yourself, you'll be fine. I know that's subjective, but EGOL gave concrete examples of what NOT to do.

A single page cannot be optimized for 130 keywords or keyword phrases.

Best practice is to aim for 1, at most 2, keyword phrases per page.

Think about it, if you want to rank in the top 10 on Google for a keyword phrase, best practice suggests you should include that phrase in the page URL, title tag, description, headers, body text, inbound links and so on. It just doesn't make sense to even try to include that many keywords or keyword phrases in all those places.

KempRuge suggests you change tactics and try to spread the wealth (so to speak) across a larger number of  different pages and/or posts. It's good advice.

A popular (and free!) tool (for up to 10 questions I believe) is SurveyMonkey. I have created a Pinterest board with some pretty helpful conversion optimization resources on it if you're interested.

Hi there CSobus,

According to Matt Cutts, "custom URL shorteners are essentially like any other redirect... and will pass page rank to the final destination".

The negative impact would be the same as with any other redirect, like when you set up a chain of redirects that dilutes your link equity.

Hi Andy,

Assuming you mean rankings when you say visibility, having too many meta descriptions won't have any effect because Google doesn't take them into account when ranking web pages.

That said, I've found when there are multiple meta description tags on a page, Google tends to use the first one it encounters. When there are none, it selects when it deems to be relevant from the page and displays that.

Studies have shown that using your primary keyword phrase and being different or helpful in your meta description helps increase click-thru rates. Inclusion of your primary keyword phrase reinforces the relevance of the search result and makes the search result stand out (because search terms are highlighted in bold). Being different or helpful gives the searcher what he or she wants - the solution to a problem or to be entertained.

Hi KempRuge,

I, like others, have been using an excel spreadsheet. But you're looking for a shared tool, I recommend taking a look at the following articles that I previously bookmarked for when the need arises:

• https://blog.bufferapp.com/all-about-content-calendar - examples, tools, and templates;
• http://www.socialmediaexaminer.com/editorial-calendar-tools/ - tools; and
• http://www.sproutcontent.com/blog/bid/148309/7-Editorial-Calendar-Tools-to-Keep-Your-Content-Marketing-on-Track - more tools.

I'd also consider something as basic as Trello, a simple, portable project management tool that would enable shared tracking of the various phases of content development similar to what EGOL has described.

There are some pretty good resources right here on Moz Christopher:

• http://moz.com/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
• http://moz.com/blog/semantic-seo-questions (blog)
• http://moz.com/webinars/semantic-seo-for-the-people (webinar)
• http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)

I'm with Ryan - old data. I'm theorizing here, but think it has to do with the way Google reports queries. They say they report the top 2000 queries that resulted in pages from your site being displayed in results over the reporting time period which is, by default, 30 days. They're reporting the top 2000 query-page-result combinations. Since the redesign, you've had both old and new pages displaying in results so the number of query-page-result combinations could have as much as doubled, depending on how many of the new pages are indexed.

It could take a while before you see impressions start to rise again but I think it's a reporting problem and not a visibility one. My two cents.

It's beneficial because you're helping your audience and they will appreciate and remember that. Perhaps they'll refer you to others, link to you, bookmark or share your content (getting you more exposure) or come back and visit your site another time.

Is there evidence to support that claim?

• Highlights from the 2014 Search Ranking Factors Study completed by Search Metrics and published in August/September 2014 states that "Although the off page factors were within a margin of error, it was interesting to me to find that volume of nofollow backlinks is now well correlated with higher rankings [emphasis added]. This aligns with the findings that Rand Fishkin and the IMEC Labs team of experimenters uncovered earlier in the year."
• Nicole Kohler from Moz wrote a post just this past June that shares anecdotal evidence that nofollow links have lots of "hidden" power. It's well written, logical and convincing.
• Google (via Matt Cutts) has stated repeatedly that they value "natural" link profiles without ever clearly defining exactly what that is. That said, Webmaster Tools will issue a warning if considers your link profile suspect.

Hope that helps.

According to Matt Cutts, "... there are really only two viable options. You can either have unique metatag descriptions, or you can choose not to put any metatag description at all. Definitely don’t have duplicate metatag descriptions."

Often the best approach for e-commerce sites is to leave meta descriptions blank. Google will dynamically create them using text it derives from your page content, often highlighting the user's own search terms. I say that b/c: (a) it's a huge effort to come up with unique meta descriptions for thousands of products; (b) allowing Google to create them better ensures searchers will see their own search terms fed back to them in search results; and (c) thereby increases click thru rates.

Agree with what LindaLV has said, but want to be sure you're not talking about a domain name. Hyphens used when referencing a file or folder name is good. Hyphens in a domain name is less than ideal.

So, for example,

http://www.domainname.com/folder-name/file-name.html is good,

http://www.domain-name.com/foldername/filename.html is not so good.

Domain names should be short, memorable, preferably branded, and use no special characters.

You also want to check for redirect chains. Moz crawl will report redirect chains. You can also use Screaming Frog.

https://www.screamingfrog.co.uk/audit-redirects/

Hi Jason,

I have a couple of suggestions.

1. The site is slow. That will bump up your bounce rates and impact your rankings. You should try speeding it up.
2. You have a ton of redirects going on. I did a partial scan of your site and found roughly 20% of the html files found were redirected. For example http://www.quotery.com/rick-warren redirects to http://www.quotery.com/rick-warren/. If it were me, I'd check to see if I had an incoming traffic or links to these pages and if not, I'd delete them and get rid of the redirect. It'll help speed your site.
3. You also have a lot of duplication. For example http://www.quotery.com/william-shakespeare/page/15/, http://www.quotery.com/william-shakespeare/page/16/, http://www.quotery.com/william-shakespeare/page/17/, http://www.quotery.com/william-shakespeare/page/18/, http://www.quotery.com/william-shakespeare/page/19/, http://www.quotery.com/william-shakespeare/page/20/, and http://www.quotery.com/william-shakespeare/page/21/ are all competing to rank for "william shakespeare quotes". I see you've canonicalized them so they point to themselves, but that isn't helping. You should be pointing the pages to http://www.quotery.com/william-shakespeare/ or using rel = next / prev.
4. Your title tags all contain your brand name. That's unnecessary. Yes I see Brainy Quotes does the same thing, but that doesn't mean you should too.
5. Your search is funky. I searched for "h jackson brown" and found 0 results. I searched for "h. jackson brown" (notice the dot after the h) and found two.
6. Your site architecture is very flat. That's spreading your SEO equity too thin. I'd group content differently.
7. You have a lot of "thin" content, less than 400 words per page. I'd be looking for ways to beef that up.

Those are just a few things I noticed. You should probably get an independent audit of the site and supporting processes and use it to identify risks and opportunities, and then set priorities for next steps.

I agree w. EGOL. While I've seen instances of more than one blog on a site, it tends to work well when you're tackling large volume of content spanning a broad and deep mix of topics aimed at different audiences. Looks like it might be over-kill in your situation.

_"It is not a dramatic departure from the original." _

I don't see any point in staging the transition then. Go for broke. Do it all at once. If, as you say, it's not a dramatic departure - the theme, subject matter, content is similar just more extensive - there should not be a huge impact, just the normal rankings fluctuations that we all observe daily. Be careful with your title tag though. It will have the most influence on ranking fluctuations all else being equal.

Don't know the "best" paid tool, but can give you some paid tool suggestions to check out if that helps:

• paid clicks on stumbleupon, twitter, reddit, and Facebook (depending on where you think your audience likes to hang out);
• Google retargeting;
• Outbrain;
• nrelate;
• LinkWithin; and
• Taboola.

I agree with Ray-pp. It can take some time - weeks to months - for Google to catch up with the changes made to the site. Sounds like something else might be going on causing you to have so many extra pages indexed. Can you explain the cause of having ~5,000 extra pages indexed? When did they first start to appear? Are you sure you've configured your wordpress implementation to minimize unnecessary duplicates?

You have two options, completely rewrite or update.

If you completely rewrite the old post, then retire and redirect it. If you update the existing post, include content at the top of the post that explains what you've done, when you did it, and why. Republish.

Don't just copy and paste the old blog post, edit it slightly, and publish as a new one. You'll end up competing with yourself for rankings and confusing your audience.