Questions
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All urls seem to exist (no 404 errors) but they don't.
Hi, This is indeed an SEO issue, because you could possibly get an infinite ammount of duplicate content pages of your homepage. I do not think it is a major issue (i think that Google in Webmaster tool handles it as a soft 404). But from a user standpoint it is weird and not really use friendly. It could be managed in the HTACCES but could also be a Wordpress setup. So it depends.
Intermediate & Advanced SEO | | royalcaninnl0 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hi D.R. To answer question 3, I just realized I sent you Classic GA setup - my apologies. Here is more information on how to set these up: Cross Domain Tracking - Web Tracking (analytics.js) Set up cross domain tracking Cross Domain Tracking (Google Tag Manager) To answer your questions: 1.) Yes, you can do that. Or you can break it down by hostname as well in your GA data if you don't want to create multiple views. 2.) I would keep it under the same property. It makes it easier to consolidate your data and you're not clicking back and forth. Hope this helps! Good luck!
Paid Search Marketing | | PatrickDelehanty0 -
Changing old style WP menu built with child pages or not?
How big is the site? If it's say, under a few hundred pages then you can just leave the structured URLs, and I usually prefer this for good UX and architecture. If the site is much bigger, it might be a little more complex and the specifics could affect things a little.
Intermediate & Advanced SEO | | evolvingSEO0 -
AdWords quality score of landing pages and subdomains popularity
My experience backs up David's opinion. Google doesn't care if your NASA if you're trying to sell cheese & crackers. Since that's not what users are searching for it's not advantageous for Google to show people NASA ads. No one really wants astronaut cheese anyway (wait... is that string cheese? maybe they do) Auction bids & quality score are based heavily on estimated click through rate, landing page experience, ad relevance, and ad formats. LP Experience can be measured in several ways and Google has always been really keen to keep that information under lock & key. There are theories that they look at time on site, bounce back rate, click through rate, conversion rates, etc. But there's no real answer - except that I am very confident that the specific page's authority is not a heavily weighted factor. I know you came here for a customized response that's more in depth than static information on the web, but I'm going to direct you to this video anyway because it's seriously informative http://searchengineland.com/google-new-adwords-ad-rank-video-195049 It's legit. I see this happen every day. There are many theories behind what goes into landing page relevance, but the authority of that page is insignificant. Thousands of companies use PPC specific landing pages that are excluded from robots.txt and have high QS. I understand that 10% can make a huge difference when you're on the cusp of getting to an 8, 9, or 10, but overall there is more you will be able to do in the account that will impact QS than what you can do with your landing page. (that's not to say that CRO isn't beneficial, but that's CRO, not QSO - quality score optimisation) I'd rather guide you in the direction of your negative keywords and keyword grouping techniques. the more specific your keywords are to your copy to your landing page the higher quality score you will receive. Note: I said specific. "Cheese" as a head term is not a specific query... "11 in bamboo cheese board" is a very specific query. Got a little side tracked there. Hope this information is still useful to you!
Paid Search Marketing | | JasmineA0 -
Best practice to separate paid from organic conversions in Google Analytics
Hi DoMiSol, I've added the AdWords conversion code to the "thank you" page and I also added a Goal in Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Yes, as long as you have added the Google Analytics tracking code to the "Thank you" page so you can track that specific goal. Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? Linking your Analytics account with Adwords has a lot of benefits. The main reason to do so is to be able to see a more comprehensive view of your AdWords post/click activity such as: Bounce Rate: When someone sees only one page or triggers only one event. Avg. Session Duration: The average time someone stayed on your site. Pages/Session: The average number of pages viewed per session. % New Sessions: The estimated percentage of first-time sessions. Access to awesome Remarketing lists from Google Analytics In terms of tracking AdWords conversions use one or the other, not both. Do not import any goals that you are already tracking through AdWords Conversion Tracking into AdWords, this can create double-counting and duplication, which would make your conversion data misleading and hard to interpret. ================================== I have another landing page with a form in the website, where I send users coming from organic search, so I set up a second goal in Analytics for the thank you page of this form. Yes, you are simply tracking a new action from a different form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? _In theory yes (as explained above). But I would not import your organic goals into Adwords, there is no reason to. _To make it simple, remember this: AdWords tool will track ONLY your AdWords conversions. Analytics will track conversions from ALL your channels: Bing, Social, Email etc. As long as you have the proper tracking & tags implemented in your URL's. ================================= 3) But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Yes, as long as you have auto-tagging enabled AND Adwords conversion tracking in the pages that you want to track. Google will track your PPC data separate from your organic - Google Adwords adds a "GCLID" (Google Click Identifier) to the Destination URL. This is a globally unique tracking parameter to pass information back and forth between Google AdWords and Google Analytics, this includes UTM parameters, click to conversion and cost data for your paid campaigns. ================================= I hope this information is helpful. Cheers, ~Barbara
Paid Search Marketing | | byoung0 -
Best domain to promote a french hotel in english
Thank you Jane, you give me the opportunity to explain better. I am targeting the english language, more than the single country, so If I have to pick up one I guess .com would be better for that. Yes I also want to target french market (it is a french hotel) and I have a french version of the site under the domain/fr directory. I guess it's remarkably weird to have the french version like this: hotelsinavignone.fr/fr So i think I am going to go with a less exact KW match but .com extension. myhotelsinavignone.com (english site) myhotelsinavignone.com/fr (french site) Thank you all very much. DoMiSoL Rossini
Local Strategy | | DoMiSoL0 -
Changing title tag in wordpress media pages
WordPress SEO by Yoast allows you to add a "noindex, follow" to these pages. that will prevent the duplicate issues. You can also remove the media pages from your sitemap. You can even drill down to each individual image and determine whether you want that image to be indexed or not. Another option is to remove the link from the image in the post. I know you are dealing with quite a few images but unless you are wanting to promote that image, I would remove the link.
Technical SEO Issues | | BenRWoodard0 -
Duplicate Content in Wordpress.com
Hi Mike, I have been looking for the solution since a week almost . My website http://mysay.in has over 3000 duplicate content issue and equal number of warnings and notices .. I am very new to the Moz world and SEO knowledge is close to negligible . My sit is hosted on wordpress.com as well. Now , after reading the solution I did remove the Tag cloud widget .. Will that help ?? and if you could suggest ideally how many tags for a post are optimum ? Will removing tags from previous posts and removing the Tag cloud remove these duplicate pages on its own or is there anything else I am supposed to do?? I am just confused . Please assist !! Thanks Vikash
Technical SEO Issues | | mysayindia0 -
Big on-page changes: all at once or little by little?
I would recommend to update pages as soon as you complete each change. Since no one knows about the accurate Google process time for each change, no need to connect your changes.
Technical SEO Issues | | gmk15670 -
Changing all titles
You should definitely remove those keywords, the change could make you lose trafic but a penalty will get you into more serious problems. In my opinion, Yes works first to optimize your website and then continues with the linkbuilding Earning http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
Technical SEO Issues | | Valarlf0 -
Changing all urls
A pleasure! In answer to your questions: there is a slight risk of a temporary blip, but assuming you do everything correctly at the same time, the transfer should be seamless and any ranking changes minimal and very temporary. Not as far as I know. Changing the permalink structure doesn't cause 301-redirects to be put in place so you will need to do that separately. You could do that in the htaccess file or you could use a plug-in. We like to use John Godley's Redirection Plug-In or there is another here. Best of luck.
Technical SEO Issues | | NCMM0