Questions
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Thinking of redirecting *all* mobile traffic to another site (via an advertiser) - safe to do?
Not necesesarrily. If he has no suitable mobile content (for example videos that can't play on mobile devices, or pictures / sites that are many MB in size (adult content, lots of pics probably)) but the other site has - the user would profit from that.
White Hat / Black Hat SEO | | jmueller0