Welcome to the Q&A Forum

Google will not treat content that is concealed behind tabs, accordions, or any other element where JavaScript is used to reveal content, in the same way as content that is visible as standard. However, it will still be indexed, so pages may rank for search phrases related to content contained within the hidden sections. Why does Google devalue hidden content? Google’s focus is on ensuring that the user experience within its search results is as good as possible. If the algorithm gave full weight to content hidden using JavaScript, this could be compromised. For example, say a user searches for a term that is matched on a page but only in the hidden section. The user then clicks the search result to go through to that page but can’t immediately see the information they’re looking for because it’s hidden. They give up and return to the search results or head to another website. This, in Google’s assessment, would not be a high quality user experience and the content within the hidden sections is therefore down-weighted. In Summary Hiding content within tabs, accordions, or other elements that rely on JavaScript to reveal it to users is likely to be treated differently by Google, and assigned far less importance Websites, therefore, must take a considered approach and use this method only to hide content that is of secondary importance to the primary topic of the page, or that covers related topics

Good point and I did look into those companies. My main concern regarding their decision to use .com/us is that Nike, Adidas etc are recognised Global Brands and SEO optimization particularly at a keyword level may not be a top priority for them. It really does depend on the company and SEO objectives. In my case: what is best for US optimization.

Hey Glen, I'd leave the example.com for the US version as it is. If you would do example.com/us,then you would need to redirect the .com version anyway to avoid the duplicates. Then, you would need to do the hreflang setup for the diferent locations, since you have the same language for all the versions. Regarding the backlinks, if the website has .co.uk, it should point to the relevant page, such as ._com/uk_and so on. Hope it helps. Cheers, Martin