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I think you are correct about those back links and it is a source of concern. We never got any notification in Google webmaster tools about it, but I don't think that means it's not an issue. Outstanding point! Also great thinking about the bad links following us even if we switch domains. That would have been a disaster!!! We really love the beverlys.com domain name and have no intention to switch to something else unless it's going to be a benefit, which so far does not sound likely. The input has all been very much appreciated!

try google >> -inlink seomoz.org -site:seomoz.org

This YouMoz post about setting up complex advanced segments for brand names might give you some ideas. http://www.seomoz.org/blog/guide-to-setting-up-advanced-segments-in-google-analytics-for-complex-brand-names That post focuses on how to look at just branded or just non-branded queries. You might find it useful to take a similar approach but instead of branded filter for keywords that include location, hours, etc.