Hi guys
Just keen to gauge your opinion on a quandary that has been bugging me for a while now.
I work on an ecommerce website that sells around 20,000 products.
A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase).
Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc.
Moz has flagged these pages up as duplicate content.
Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue.
If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!