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when building links is it better to link to the main domain (www.aabbccarpetcleaning.com) or www.aabbcccarpetcleaning/carpet-rug-cleaning

is there a way to have the google map listings show on my report as a ranked keyword. one of my competitors show their rankings in the organic as well as whether they are listed in the map section.

in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?

is there a way to have the google map listings show on my report as a ranked keyword. one of my competitors show their rankings in the organic as well as whether they are listed in the map section.