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Yes that is great thanks Adam.

When it comes to keyword cannibalization, you should not link away from your page with that pages keyword to a page you do not want to rank for that same keyword. If page A and page B both are equal in optimization for ford, then you link from A to B with the link text Ford, B will now be more relevant, but don’t let rule your decisions. Since ford dealer also needs to rank, what better way than to link to it with the keyword from the home page. it’s a bit like having money but never spending it. OK now lets introduce Page C, lets say it’s a contact page, you don’t want it to rank for Ford. Then you do not want to link to it with the keyword Ford (example Ford contact page). You would be wasting the relevance.