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Hi Daan, Since you are talking about syndicated content and not duplicate content, there is a big difference and if you follow the best practices for syndicated content, you won't have any problems. The following links will be of help to you in how to go about it: http://www.wedowebcontent.com/blog/duplicated-vs-syndicated-web-content-after-google-panda.cfm http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66359 http://www.seomoz.org/blog/whiteboard-friday-leveraging-syndicated-content-effectively

It will take a lot of work on your part to build up a bunch of satellite sites that is important enough for those bloggers to care about. While it could work eventually, I think it's a lot of work when you could be working on better strategies with those sites. Keep in mind that if there really are only about 100 of these sites, that's not many. If you go around giving them the idea that you're a spammy or low-quality brand, then they'll never trust you, and you will have burned any possibility of a future relationship. Rather than trying to exchange link for link, try something like this: Offer them something else of value: write a guest post for them, interview them and publish it on your site or somewhere else. Trade them some of your product that they can use for a giveaway or review. If you're content-based site that isn't selling anything, then this one's off the table. If you already have a big social following, you could try offering them a social mention of their site: post them on your brand's Facebook/Twitter/Google+ account. This is only going to work if you have a good size following; if you have 23 Facebook fans it'll be an insult to them. In general, embrace the concept of giving and they will all start returning the favor. Start talking them up in your Twitter feed and linking to content they're publishing and they'll notice. Then, after warming the relationship, you can start finding ways to partner with them. The link should be something that you ask for after other communication, not at the beginning.

Thanks for your help Robert! I just read Phil's post and it complements EGOL's answer really well. Thanks for pointing me into the right direction! Best, Daan