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My bad completely but as you said: Seeing that this business (example.com) will be based here in the USA and theirs (example.nl) is in the Netherlands and they are both completely different models, is this ok? I am not saying you will or plan to hijack traffic but some of the traffic will move to your domain (as many people do try .com instead of the country level tld).. But yes I got your point and from that angle my answer was of less or no help! Sorry about that!

Strategy: Add value to visitors from those specific cities. It's the only way to do it right. Ideas: Provide a resource for "where to buy" within those cities. CityGrid/CitySearch, Yelp, Foursquare will provide the locations through their API's. More here.. City knowledge graph, demographics, what's trending, what's hot, authority social profiles. Help define your market, with transparency. Price comparisons between physical stores & online store. Pricebot? hmm..

Responded in the other thread per your request - hope I got all of your points from this thread: http://www.seomoz.org/q/is-it-better-to-have-urls-of-internal-pages-that-are-geo-targeted-or-point-geo-targeted-links-to-the-homepage#post-117343

Actually I created a separate thread for this question.  I figured I would keep it organized. here...