E-Commerce site - How do I geo-target towns/cities/states if there aren't any store locations?

[Cyclone]

Site = e-commerce

Products = clothing (no apparel can be location specific like sports gear where you can do the location specific team gear (NBA, NFL, etc))

Problems =

a. no store front

b. I don't want to do any sitewides (footers, sidebars, etc) because of the penguin update

Question = How do you geo-target these category pages and product pages?

Ideas =

a. reviews with clients locations

b. blog posts with clients images wearing apparel and location description and keywords that also links back to that category or be it product page (images geo- targeted, tags, and description)

c. ?

Thanks in advance!

[Mr.Rangen]

Strategy:

• Add value to visitors from those specific cities. It's the only way to do it right.

Ideas:

• Provide a resource for "where to buy" within those cities. CityGrid/CitySearch, Yelp, Foursquare will provide the locations through their API's. More here..
• City knowledge graph, demographics, what's trending, what's hot, authority social profiles. Help define your market, with transparency.
• Price comparisons between physical stores & online store. Pricebot? hmm..