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Hi CyberAllen, Please check out the Moz infographic for the Local Search Ecosystem 2013: http://moz.com/blog/2013-local-search-ecosystems This will show you the many places from which Google pulls data. Often, Google will automatically create a local business listing for any business it finds information about. But, if you're looking to get a business listed that you are promoting, follow Moosa's instructions, provided that the business in question is compliant with all of the following guidelines: https://support.google.com/places/answer/107528?hl=en

You can use the new HTML5 tags <header> <footer> <aside>. They work the same as a, but give more information to Google. http://www.w3schools.com/tags/tag_header.asp (Header) http://www.w3schools.com/tags/tag_footer.asp (Footer) http://www.w3schools.com/tags/tag_aside.asp (Sidebar) </aside> </footer> </header>

Hi CyberAlien, So nice to know a colleague recommended you try Moz, and please don't call yourself ignorant - we are all here to learn and help one another! Let me share some important info with you regarding Local Search. If the category your business is in is, in fact, 'web design', then you are in somewhat special circumstances. About four or so years ago, Google stopped showing web design/SEO firms in their local pack of results for core searches like 'web design', 'website design', etc. The local pack of results consists of the lettered results (typically A-G) with the little pin icons that are shown within the other, traditional organic results. Why did Google stop showing web design/SEO companies in the local packs? To my knowledge, they've never made an official announcement about this, but it's presumed that they did so because Google feels that most of these companies conduct most of their business virtually instead of face-to-face. Conducting in-person, face-to-face business with customers is really the defining characteristic of a local business, in Google's opinion, and so, even though some web design firms do meet with their clients in person, they are out of luck as far as the local packs go. It is sometimes possible to generate local pack results by adding 'in' to a query, as in 'web design in little rock', but the value of appearing for 'in' queries is generally far less than appearing for main queries like 'web design', 'web design little rock', 'web design company', etc. So, what this all boils down to is that because Google doesn't really consider your company as local, it's likely that you are going to have to make efforts to appear in the organic results rather than the local ones. It sounds like you've already taken a big step toward this by creating three pages for each of your three offices. Good start! Some questions: Is the content on each of these pages 100% unique? Are the offices real, physical offices occupied solely by your firm? If so, yes, you could utilize schema. This article offers tools for doing so: http://moz.com/blog/free-local-seo-tools Have you optimized these page for both the service terms AND the geographic terms? Have you made the content on these pages really exciting and helpful? Are the pages short or long? Have you promoted these pages socially in any way? Do you have customer testimonials on these pages? If so, are you using some form of schema review markup? Are there good links pointing to these pages, both from inside the site and from outside the site? These are few questions to start with. I'm sure the community will have more questions and advice.