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Usually this is can be caused due to case sensitivity or Https and Http mix ups. Ensure that all URLS both naturally on the site and in the feeds are identical, try to ensure that each page has a unique URL on the site and classify this in a Canonical link at the top of each page. Use Screaming Frog to spider the site and look for duplicates as another way of finding the duplicates. Regards

Hi Melissa! A few thoughts on this: I understand that the owner wants to rank as highly as possible - of course. Nevertheless, in order for him to be keeping current with the way search works, he needs to understand that there are no universal #1 rankings. Due to personalization and the user-as-centroid phenomenon, what the owner sees on his cell phone is not going to identically match what his customers see on theirs. Rather than obsessing over rankings, the owner would be strengthening his business by focusing on conversions. Are the pages being created by this business causing phones to ring? If yes, conversions are high. If no, conversions are not what they could be. We've already identified that the page you've shared here is weak. Rather than focusing too much on rankings, the owner needs to start at the beginning by focusing on quality. If he can't invest in this or wait for a careful effort to pay off, he should simply invest directly in PPC. There are 2 ways to approach a multi-service, multi-location business: A: You have a page for each service and a page for each location. You do not develop a page for every possible combination of services/cities. This is the best approach when funding, creativity or commitment to quality may be in question. B: You do create a page for every possible combination of the cities and services. So, you have a shredding page for city A and a shredding page for city B. You have a page for data management for City A and another for the same term for city B. While this approach is possible, it should really only be undertaken where there is sufficient commitment to quality and sufficient funding, otherwise you'll end up weakening the site with thin/duplicate pages instead of strengthening it. Whichever approach is taken, you should always link obviously to all pages. Don't hide them. If they are pages for the public, they belong in a high level menu. Right now, it seems like the business is experimenting with option B, but not doing a really great job at it. So, the business is at a critical point here and needs to decide whether they can continue with option B in a way that adds value and strengthens the site and is fully public, or, if they actually would be better off going with option A. The website is only 1 aspect of rankings, but it's an extremely important one, and a key factor in conversions. Hope this helps

Hi Melissa, For your top pages, in Google Analytics go to: Behavior > Site Content > All Pages or Landing Pages For your top organic search terms, you'll need to go to Google Search Console (formerly Webmaster Tools) - then go to Search Traffic > Search Analytics > and choose 'Queries' You can still see some search terms in Google Analytics, but they technically took away that feature when they went to secure search about 3 years ago. But you're better off using Search Console to view this information. Here's a few links that'll help you learn the ropes: https://moz.com/blog/absolute-beginners-guide-to-google-analytics https://moz.com/beginners-guide-to-seo

I would be more concerned about the user journey than anything! If I were a user on your site and it took me 6 clicks to get to a web page I originally wanted I would get bored of the site and its content very quickly. And if you think that the content on the pages is similar chances are so will Google and it will penalise you for having duplicate content. I would keep it simple, make it easy for customer to find what they want. Having lots of content on one page is good if its written correctly and you'll see better SEO benefits from a good website structure that users can navigate around with ease.

I have the same issue. Since I only wrote 2 posts I am considering creating a page called Blog, then under this creating pages for each blog post, rather than use the blog area. Since I post about once a month this should be ok. That would be a work around.