Advice about subpages/submenus

[CRMI]

I am working on some pages on my site (www.crmi-online.com) and am curious as to the pros/cons of subpages/submenus.  The challenge I face is that I feel like I am creating too many pages that are nearly the same which may result in way too many submenus/subpages.

Is it better to make a main page heading and hyperlink to related service page vs creating a subpage for it? (OR) Have the main page heading and multiple subpages even if the copy is very close to other pages.

This is the area I am having trouble with:

Services >

Office Automation>Workflow>Electronic Document Management>AP Processing>HR Onboarding

Thanks, I hope this makes sense.

[O2C]

I would be more concerned about the user journey than anything! If I were a user on your site and it took me 6 clicks to get to a web page I originally wanted I would get bored of the site and its content very quickly.

And if you think that the content on the pages is similar chances are so will Google and it will penalise you for having duplicate content.

I would keep it simple, make it easy for customer to find what they want. Having lots of content on one page is good if its written correctly and you'll see better SEO benefits from a good website structure that users can navigate around with ease.