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Thank you for your critical analysis, I have taken on-board all advise offered and implemented same. Have dropped most if not all keywords and changed my mentality especially in regards to how to utilize keywords to enhance best user experience. Thank You

Messichessi, it's a good question. I suspect the sources of those incoming links to your site - the sites linking TO you - might not have been part of the 35%. It could also be that Moz only shows you a sampling of the incoming links it has inventoried, much like Google does.