Have done everything for my site but not yet ranking in top 10 of critical keywords

[ConnectMedia]

I have conducted some highly technical SEO such as Link building, Social Media Promotion, On-page technical SEO, High quality Content, Superb Site architecture, responsive theme for good user experience, keyword analysis, title tags, description tags,etc. But currently not yet ranking even in top 5 of my critical keyword "Bulk sms kenya" or "bulk sms in kenya", my site is at http://goo.gl/X9vaLT am based in Nairobi, Kenya. Any advise, tips etc? As especially the keyword is not that highly competitive with a Difficulty Score of only 24%, what might I be missing?

[SamuelScott]

Thanks for your question. I hate to be a downer, but I looked at your site for two seconds and I can explain why. You are stuffing keywords everywhere. The meta title, the meta keywords tag (which you shouldn't even use anymore), the text at the top of the main page, and the text in the main page itself. It's very, very, very badly stuffed. Website text should be written first for your visitors, not search engines.

If this is the only approach you took to on-page optimization, then I would hate to imagine what you did as far as linkbuilding. It's very likely that whoever taught you "SEO," taught you wrongly -- and you may have been building very spammy links. Did you, for example, build artificial links with keyword-based anchor text? If so, get rid of them as soon as possible.

I'd de-index the site from Google to prevent further damage while you fix everything. But first, I'd suggest that you read Moz's Guide to SEO and Guide to Linkbuilding first.

Don't look at "SEO" as a bunch of tricks to get you to rank first in Google quickly. That's thinking from 2005, not 2015 -- and it doesn't work anymore. Approach your website with this philosophy of mine: "Build, promote, and publicize a website that delights its target audience, whoever that may be." Then, the rankings, traffic, and links will come just as natural by-products. Good luck!

[ConnectMedia]

Thank you for your critical analysis, I have taken on-board all advise offered and implemented same. Have dropped most if not all keywords and changed my mentality especially in regards to how to utilize keywords to enhance best user experience. Thank You