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Hey Cocoonfxmedia! Are you referencing a specific keyword that you are currently bidding on (AdWords, Bing Ads, etc.), or are you asking in regards to keywords that you are not advertising on currently? If you're asking about a keyword that you're bidding on, you can pull that data through the relevant report. You can see your own average cost per click on a keyword level, but not any one else's. If you're not bidding on a keyword, you cannot see the data for that keyword. The top of page bid estimates will give you a bit of insights on the average click cost. It's not perfect, but using it relative to other keywords bid estimate data can provide some insights. (i.e. Keyword A is 2x Keyword B) Let me know and I'll help you out further! Thanks! Trenton

Hi there, If you're seeing the links reporting in a tool search as Open Site Explorer or Majestic, it could be that they crawled the link and since then, it has been removed. So I'd always trust looking at the site itself. Also make sure you check the Google cache of the page to see if the link is there somewhere. If you can't find the link, I wouldn't worry about the disavow file, but keep a note of the sites that you're concerned about just in case you do need to disavow in the future for some reason. Cheers. Paddy

Hi, Yes, Google can see the links within a slide, but I wouldn't use this as a source for link building. As for placing it on your website, you can embed this, which means that it isn't actually hosted on your site, so there is no problem with any duplication -Andy

Hi Logan, Thanks for your response. Yes, I also agree however it's important that websites are maintained separately, that's why I suggested checking whether the person who asked the question has the resources to maintain them strategically. https://moz.com/learn/seo/international-seo Regards, Vijay

Hi there. No, IP canonicalization doesn't make any difference, due to the way of how dns works. Even if you do this type of canonicalization, your website still will have that ip, it's kinda like a pointer. Kinda like geo coordinates vs address. It's the same place, and even if you rename the street, you still have the same coordinates. Read this here, it might help: https://moz.com/community/q/how-to-do-ip-canonicalization

RewriteCond %{QUERY_STRING} ^p=([0-9_])$ RewriteRule ^(.)$ /p/%1? [R=301,L] the above works on our test area but not on clients so it hosting issue

Used to dealing with millions of lines of data and analysing so no problem doing it manual, however if there was a tool capable of doing it then why not use the tool if it saves time.............

That's right it depends on goals. If it's a single service / single product website targeting only one main keyword/topic, one page might be OK. I would definitely check out the article linked to!

As far as the penguin is concern, it doesn’t matter what pages/websites you are linking out to what really matters is what kind of websites are linking back to you. If they are spammy and shady websites probably the chances are you will get hit by penguin but if the links are from decent and relevant websites you are safe. As far as the best practice you are talking about, think about your customers and readers if they are fine with it, there is no technical issue with all on one page with linking out to PDF and manufacturers. Hope this helps!

Hi, IMO you should follow steps mentioned in below article to find all low quality backlinks then first try to remove manually if not possible then you can disavow. How To Identify & Remove Bad Backlinks @ http://www.matthewwoodward.co.uk/tutorials/how-to-find-remove-bad-backlinks/ Hope this helps. Thanks

Hi there, It's usually a combination of both. The strength and relevance of the domain as a whole is important and usually, the search engines will measure this through a combination of links pointing at the domain and the overall quality of all pages on your website. For example, if you have 1000 pages and half of them are low quality, then that may affect the strength of the domain as a whole. Generally, individual pages are what matters when it comes to specific keyword searches because the search engines want to provide the best result and a result is an individual page. So if your page is most relevant and best quality, it has a good chance of ranking for that keyword. However, if it's a competitive keyword (many are these days!) then the search engine will also look at the strength of the domain as a whole to see if it should rank your page. I hope that helps and makes sense! Paddy

These are great answers by Andy and David - thanks guys! For the Domain Authority discrepancy in your campaign vs Open Site Explorer, can you write into us at help@moz.com with the specific examples that you're seeing so we can take a closer look at what may be going on? Thank you! Kevin Help Team

Not 100% clear on the question. But I think what you are asking is "Does Google recognizes footnotes, etc?. which is where superscript is often used.  The short answer is yes, as I do not believe the size of words would have any factor for google in search. Referencing could only be a positive if only from a semantic perspective. Hope this helps.

Hi Cocoonfxmedia, Thanks for sharing the websites. Yes, it appears you're dealing with a website that's walking a very fine line (arcimedia.co.uk) at the moment. One look at its backlink profile and you can see how over optimized the website's anchor text truly is. Unfortunately, this isn't uncommon, especially in the digital marketing/web design niche. This proves that Google's algorithm isn't perfect at identifying spammy backlink profiles. It may also be the case that their website has a few authoritative links point to it or another website that 301 redirects to it. The only real solution is to continue to fight the good fight. I wouldn't be surprised to see this website pop out of the search results at some point in the future due to an algo update or manual penalty. It's a hard pill to swallow, but I would continue to focus on your local SEO efforts (building quality citations, local links, engaging local content, acquiring reviews, etc). It isn't worth jeopardizing the long-term potential of a website, in my opinion, to receive short term rankings. Best of luck,

Matt is 100% correct, there are definite delays on Google's side.

Definitely. Trackbacks wont really be a problem unless it's just flat out spam.

Happy I could be of help!

There is no limit to 301 redirects and in my opinion it makes your site much more crawl friendly for the search engines. Here is Matt Cutts of Google on the subject - https://www.youtube.com/watch?v=r1lVPrYoBkA

Hey!! We have a coupons and deal website. Coupons are added and removed from the website on a daily basis. But crawler isn't crawling it that often. Lately we started fetching and rendering the page, but that is a time taking task as we have more than 500 stores with coupons. So, I was looking for some API or some method using which the crawler would crawl the website as defined. Suppose "x" store page should be crawled every alternate day as we daily update the coupons there, whereas "y"  store coupons are update fortnightly so , they can be crawled weekly. Can somebody suggest me something..