Google Adwords - Keyword Avg Cost Per Click

[Cocoonfxmedia]

Hi

Is there away to get the history of the Avg cost per click for a keyword?

[Alick300]

Hi,

No there is no way.

Thanks

[benesmartin]

You can divide the paid traffic with the amount of money spent in a given period. Then you'll get the average cost per click for all keywords. You can then play with the percentage of the certain KW's to get the estimated cost per click.

[TrentonGreener]

Hey Cocoonfxmedia!

Are you referencing a specific keyword that you are currently bidding on (AdWords, Bing Ads, etc.), or are you asking in regards to keywords that you are not advertising on currently?

If you're asking about a keyword that you're bidding on, you can pull that data through the relevant report. You can see your own average cost per click on a keyword level, but not any one else's. If you're not bidding on a keyword, you cannot see the data for that keyword.

The top of page bid estimates will give you a bit of insights on the average click cost. It's not perfect, but using it relative to other keywords bid estimate data can provide some insights. (i.e. Keyword A is 2x Keyword B)

Let me know and I'll help you out further!

Thanks!
Trenton