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Hi Jeffrey, These questions are always so interesting but to give an accurate answer we'd need more info like what the keyword is, if it's at all relevant to what you do etc. In short, it's been many moons since Google just ranked you for words and phrases that could be found on your website. They do still help, but it's absolutely possible to rank for something without mentioning it, provided the topic is similar. For example, if you run a car hire company and only ever use the word "hire" across your site, you will definitely still rank for "car rental" as well. For several years now Google has been improving the way they "understand" the content on your site. As these improvements continue, just how far removed those related terms can be also increases. If a human can make the logical connection between two topics, chances are so can Google and so you can rank for these connected things. I actually wrote quite a lengthy response that covered this same topic a few weeks back which might be worth a read too. Basically, the shoe company Hype DC here in Australia almost never uses the word "shoe" or "shoes" yet their rankings for those terms are excellent. Hope that helps!

Hi there Sometimes, this is what Google does. They do it for some of our clients as well. Here's more information at SEW. There are recmomendations from Google saying that your homepage title should have your brand toward the front, while internal pages should have target keywords toward the front of the title tag. I would leave your titles the way they are because if Google wants to change it, they will. Let me know if you have any questions or comments - good luck! Patrick

Hi Jeffrey! Did zeus1956's response help? We'd love an update.

If you were hit by Panda... Google was telling you that your content was not up to their expectations. **Now we're bouncing between the top 10 and the top 30. ** That probably means that you have not recoved from Panda.  I would be working just about 100% on content.  If you improve the content then you might get more links and more social shares.  People like to great sites, people share great sites.

Hi Jeffrey: Sometimes Google shows other info in the meta description like Open Directory Project and Yahoo Directory. Have you tried to implement this in the section of each page you have this problem?

You are fully agree with Dmitrii also in the ideal scenario I would recommend getting the app re-developed, ramp up the marketing and try to increase profit to fund it. Some ideas to increase profit are:- Increasing prices Reduce overheads Introduce extra chargeable service/s

I would use the hreflang tag, I implemented this on a few sites that have multiple local based versions and it works wonders and you do not have to worry about cross domain duplicate content in any way. I have a site in US dollars and one in UK pounds all the content is identical and both have been checked by John Mueller at Google and he has confirmed this is a perfect use for that scenario. https://support.google.com/webmasters/answer/189077?hl=en If however they are all in the same country, then I would use the rel canonical https://support.google.com/webmasters/answer/139066?hl=en