Questions
-
Twitter stats
Hi, Federico is right - there is no good evidence that a large number of tweets directly influences the rankings of a page... it is a good signal, but it is not nearly as directly correlated to rankings as links are. Definitely not saying that Twitter campaigns are useless: I assume with some confidence that Google analyses content's popularity and spread on Twitter and will have a good grasp on what constitutes real Twitter popularity and what is manipulated or done entirely by spam accounts. This could be used as a signal to indicate a page's current popularity, and on-going success would indicate a good resource. This isn't well studied or proven yet though, so keep that in mind when looking at social metrics from an SEO point of view.
Social Media | | JaneCopland0 -
2 sets of stats for same site
Hi there, Basically, "www." is a subdomain like any other - it's just a subdomain named "www." and happens to be extremely common due largely to tradition and the set-up of most content management systems. Instead of being named "uk." or "en." (like at Wikipedia), "help.", "analytics." (in analytics.moz.com), etc., it's called www. The screenshot example would be easier to make sense of if you were comparing the domain http://yoursite.com/ and a subdomain like http://blog.yoursite.com/ - the first shows the authority pointing to your domain's root. The second shows only the blog subdomain's authority. This is the same thing, but with "blog" replacing "www". It looks here like there is a split between how many incoming links you have to the root and the www. That is, links point to both "versions". If you try to load http://www.yoursite.com and http://yoursite.com/, do both pages load with the same content? If so, one either needs to 301 redirect to the other, or you need to place the canonical tag on the version you do not wish to be indexed and well-ranked, pointing to the other. If you do not do this, Google finds two versions of the same page (or entire site, if ALL your pages load twice, once with www and once without). Both versions have inbound links, so Google doesn't know which one is meant to be the boss. Worst case scenario is that it ranks both versions poorly as a result, so either redirection from the non-preferred version to the preferred version, or canonicalisation, are the way to go. You can also set your preferred domain in Webmaster Tools under Settings (see screenshot): http://i.imgur.com/sgrvPKo.png This may be all basic to you, but hopefully it helps explain why there are two sets of numbers between the "root" and the "same" URL with www. attached. Let me know if this isn't clear. Best, Jane
Technical SEO Issues | | JaneCopland0 -
WP tag ranking higher than desired page
Hey cjkimber, That's actually a common dilemma. Many sites prefer to "meta no-index" your tag pages, to remove those tags from consideration in ranking. That way your primary page (and all others) will rank higher than the tags. The easy way to do that is to download the Yoast SEO plugin for Wordpress. In the plugin, you can noindex the content by clicking: SEO (sidebar) > Title & Metas (sidebar) > Taxonomies (tab) > Tags > {Select "noindex, follow"} There are a lot of other tools that will help you out w/ other parts of your SEO in the plugin. Does that answer your question? -- Andrew
On-Page / Site Optimization | | AndrewAtMGXCopy0