Hi there, Moosa, Thomas, and Cyto have all made some valid points about this tool. Personally, I would not be comfortable sharing that much data with Fruition and agreeing to abide by their T&C in order to use a tool with a potentially misleading name As both Thomas Fruition' site say (if you read closely), not every dip in traffic from Google is the result of a penalty, and being impacted negatively as the result of an update is not synonymous with being penalized.
So the tool is a "penalty checker," which can discover "penalties," the site says ... but if you read closely, what it is really checking for are what "feels" like penalties. Not exactly transparent, eh?

