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Look at the annotations here: http://www.youtube.com/watch?v=7qc_hgpe6eA You can put "Subscribe to Our YouTube Channel Now" or something similar. Some advice, don't think it's tacky to put this on your videos. They are free anyway. By the way, I used to be like those guys in that video. Now I were a suit and lost the accent LOL.

Looks awesome! Thanks so much! I've just taken a look and can't see the process clearly - users upload their own content is that it then share effectively using the platform?

That advice is great thank you - answered my question perfectly, really appreciate it thanks!